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BONE Structure joins Black Friday and Cyber Monday Frenzy

LAVAL, QC, Nov. 26, 2012 /CNW Telbec/ - «The growing Black Friday frenzy is reaching beyond the borders of the United States in unusual markets » states Marc-André Bovet, president of BONE Structure. « Why not find it in the field of residential housing as well? » BONE Structure, is therefore, positioning itself ahead of the trend in this original marketing offensive.

Launching its own Black Friday promotion, BONE Structure, renowned for its patented recycled light steel frame, is offering its customers an unprecedented discount on the purchase of a BONE Structure house.

In the next 30 days, BONE Structure will offer a discount that can reach up to $30,000 dollars at the signing of a contract to purchase BONE Structure materials. The customer can choose the model at a later date - the only condition is the will to build a BONE Structure home before July 15, 2013. Act Now! Each day that passes deprives the buyer of $1,000; the first week, it's up to $7,000. After 15 days, it's up to $15,000 in savings that evaporate. And this discount is only available to the first ten buyers per day who take advantage of the offer.

Well entrenched in the field of construction, BONE Structure developed and patented an ingenious construction system using a frame made of light steel (not wood) which allows precision, rigour and quality control that cannot be duplicated using traditional building methods. The steel structure is delivered in parts, assembled on site as easily as a Meccano Erector® set, without producing waste. The result is utmost precision which accurately respects the initial plan, timeframe and budget. Eco-energetic, BONE houses are wrapped in a soya-based polyurethane thermal envelope which confer optimal insulation. Other features include generously sized doors and windows, architectural staircases and a building envelope with several choices of high-quality exterior coverings. This envelope is further optimized by ultra-performing insulation that provides eco-energy savings exceeding today's standards. The innovative BONE Structure concept truly revolutionizes traditional building methods.

For additional details and information on this offer, please visit

About BONE Structure
Founded in 2005, BONE Structure specializes in the conception, development and commercialisation of new technologies for the residential construction sector. It employs thirty professionals, architects, architectural technologists, urban planners and engineers to create an integrated expertise and offer an unparalleled client experience. The company also collaborates with external architectural firms, industrial designers, interior designers as well as engineering firms. BONE Structure possesses a network of authorized BONE Structure dealers composed of general and specialized contractors, project managers, developers and promoters who service Quebec, Canada and the United States and who share our company values of respect, transparency, loyalty and security. BONE Structure is a member of the APCHQ, ACQ and of the National Association of Home Builders.


Image with caption: "Front View of Model 85 of the 80 Collection. (CNW Group/BONE STRUCTURE)". Image available at:

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