From the Wires
Experient and bXb Online Announce Partnership Designed to Ramp Up and Optimize Clients' Digital Content Strategy
The Collaboration Rounds Out the Experient Service Portfolio With Key Offerings: Orchestration of Online Events, and Future Content Distribution Within bXb's Online Platform, BOBtv-Best of Business Television
By: Marketwired .
Nov. 26, 2012 03:40 PM
TWINSBURG, OH and CHICAGO, IL -- (Marketwire) -- 11/26/12 -- Experient, the source for integrated meeting services, and digital event marketing agency bXb Online today announce an agreement that enables Experient to extend its service offerings to support its clients' digital content strategy. The collaboration with bXb will expand Experient's portfolio of services to the association and tradeshow marketplace, including orchestration of online events and future content distribution through BOBtv -- Best of Business Television -- powered by bXb Online.
bXb Online's digital event marketing support includes a full range of solutions to assist organizations in their mission to create and implement a digital event marketing strategy. The agency's BOBtv, currently in late-stage development, will offer Experient's client base the ability to disburse content across an online network of quality aggregated content organized by industry, furthering the client's brand and reach well beyond the options available today.
Experient and bXb Online share mutual clients who utilize their convention planning and online extension solutions. One such association is American Dental Association (ADA). Jim Goodman, CMP, Managing Vice President, Conference and Meeting Services at ADA, stated, "It makes sense that these two organizations are working together to drive innovation in our industry. As an industry we are fortunate to have firms like Experient and bXb Online investing their resources together to do so."
"This new relationship with bXb Online gives our customers better access to BOBtv and the exceptional services the bXb Online team provides to design and implement digital content strategies. It helps make it easy, appealing and profitable for associations to push content out to their communities. BOBtv extends the reach and life of in-person events," said Michael Guerriero, president of the Event Management division of Experient.
Tony Lorenz, Founder of bXb Online, stated, "The leadership at bXb Online has had a longstanding relationship with Experient and its colleagues at Maritz Travel Company. We appreciate the partnership and will work hard to deliver extraordinary experiences and value to our collective clients at this important inflexion point of technology and innovations in our industry."
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