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Samsung Medison Showcases New Medical Equipment and Technology with Samsung Electronics at RSNA 2012
Presenting the biggest booth ever since joining the conference, Samsung Medison displays its medical device brand "GEO" with Samsung Electronics and premium product lines at the RSNA 2012. Samsung now drives its medical equipment business in full gear and

CHICAGO, Nov. 26, 2012 /PRNewswire/ -- Samsung Medison, a leading global medical devices company, announced that it participated the "RSNA (Radiological Society of North America) 2012", held in McCormick Place, Chicago from November 25th to 30th, in the biggest scale thus far. This is the first show in the U.S. highlighting a full line up of medical devices together with Samsung Electronics Co., Ltd., which is a testament to the company's investment in the radiology market with the goal to further expand its business worldwide.

(Photo: http://photos.prnewswire.com/prnh/20121126/HK19014 )

Attendees will have an opportunity to learn more about Samsung's medical device brand, GEO, which is Greek for earth, and included in the model names to demonstrate the company's commitment to global health through innovative medical devices. The GEO brand includes the XGEO for digital radiography, UGEO for ultrasound diagnostic system and LABGEO for in-vitro diagnostics.

The UGEO exhibit highlights ultrasound systems including premium lines that are soon to be released in the market. Samsung promotes its solidification of premium lines at this RSNA in order to increase its brand awareness in the radiology market after mainly targeting OB/GYN with high-end and mid-range ultrasound systems. Samsung Medison introduced the upgraded Accuvix A30, which features the *Single Crystal Transducer optimized for radiology.

At the New Technology exhibit, attendees will learn about the latest diagnostic imaging devices and the company's vision for the medical device industry. These products are designed for doctors to make more accurate and easier diagnoses through realistic imaging. In addition, customers will appreciate the innovative and superior design.

"Our vision is to grow our business worldwide by entering the radiology market in the U.S. with our high-quality products," stated Sang Won Bang, CEO of Samsung Medison and head of the Samsung Electronics Health & Medical Equipment Team. "Samsung will continue to put effort in developing innovative products that offer convenience to both doctors and patients in diverse diagnostic fields."

*The Single Crystal probe provides a wide bandwidth which allows the user to utilize wider range of frequency that grants a better resolution along with penetration.

About Samsung Medison

Samsung Medison is a leading global medical devices company. Founded in 1985, the company now sells cutting-edge medical devices including diagnostic ultrasound, digital X-ray and blood analyzer, in 110 countries around the world. The company has attracted global attention in the medical field with its R&D capabilities and advanced technologies. In 2011, Samsung Medison became an affiliate company of Samsung Electronics, integrating world's best IT, image processing, semiconductor and communication technologies into medical devices. For more information, please visit www.samsungmedison.com

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. creates more possibilities for more people, in more countries, than any other technology company. Samsung has become the global leader in consumer electronics and their components by bringing relentless innovation to a product portfolio that includes televisions, smartphones, personal computers, printers, cameras, refrigerators and memory chips. To discover more, please visit www.samsung.com

Contact

Sangwhui (Steve) Won
MCI Part Manager, Marketing Group, Strategic Marketing Team
SAMSUNG MEDISON Co., Ltd
Tel: + 82-2-2194-1260 
Mobile: +82-10-8747-1703
E-mail: sw.won@samsungmedison.com

Doug Kim
MCI Part Associate, Marketing Group, Strategic Marketing Team
SAMSUNG MEDISON Co., Ltd
Tel: +82-2-2194-1164
Mobile: +82-10-8865-7053 
E-mail: doug.kim@samsungmedison.com

SOURCE Samsung Medison

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