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Niklas Bjorkman wrote: Firstly I agree with your conclusion. NewSQL takes the best of the traditional databases and NoSQL databases to combine the benefits of both worlds. I do not agree that NewSQL vendors focus on giving scale-out features to transactional data. The NewSQL market is focusing on giving true ACID support combined with extreme performance, stepping away from the traditional relational structures in databases. A lot of developers appreciate the ease of accessing data using SQL and I think we will see more and more databases supporting standard SQL. As you said - NewSQL databases often maintain the...
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hhpberlin Selects GreenButton(TM) for Comprehensive Cloud Solution

PALO ALTO, CA and BERLIN -- (Marketwire) -- 11/27/12 -- GreenButton™, the leading provider of IT automation and utility computing software, today announced that hhpberlin, a leading engineering firm for fire protection and life safety from Germany, will deploy GreenButton's high performance computing (HPC) solution.

hhpberlin specializes in large commercial buildings and uses an open source application called FDS (Fire Dynamics Simulator) to simulate fires and design escape procedures. The strategic deployment of GreenButton maximizes the benefits of the cloud for mission critical, compute intensive workloads, while increasing productivity. The company has partnered with GreenButton, via one of their European resellers, leveraging Windows Azure to scale FDS to large-scale simulations on demand. The on demand solution provides incomparable optimization of cloud services through seamless end-to-end management of any projects burst to the cloud for execution. In addition it maximizes speed to deployment with results in hours, not weeks or months.

"GreenButton provides our customers seamless access to the cloud," said Stefan Truthän, CEO of hhpberlin. "By porting our studies and designs for commercial building smoke handling systems and sprinkler/detector activation systems to Windows Azure, our architects and engineers can now offload as many simulations to the cloud for processing right from their workstations, with results in hours vs. days. The time and cost savings are invaluable to us and our customers."

"We see companies every day that just don't have the time or resources to execute their critical applications," said Scott Houston, GreenButton's CEO. "GreenButton's suite of high power computing and on demand software gives hhpberlin the ability to easily increase efficiencies and cut costs via the cloud."

Sales and Partnership Inquiries
For more information, please call +1 650-862-9347 or email Jeff Olson at jeff@greenbutton.com.

About hhpberlin
hhpberlin stands for fire protection services from the draft concept until the keys to the building are handed over, for residential or governmental buildings, hotels or hospitals, industry, traffic and airports alike, all over the world. hhpberlin has been established as a synonym for next-generation fire protection services.

hhpberlin is different -- deeply involved, innovative, enthusiastic and with passionate views for fire safety services. In this way we turned hhpberlin into a leading engineering firm for fire protection and life safety. Today hhpberlin is a trusted partner for architects, owners and public authorities. We develop and integrate modern fire safety into their buildings.

About GreenButton™ Limited
GreenButton™ is an award winning global software company that specializes in high performance cloud computing. The company provides a cloud platform for development and delivery of software and services that enable independent software vendors (ISVs) to move to the cloud and for their users to access cloud resources. GreenButton is Microsoft Corp's 2011 Windows Azure ISV Partner of the Year and the company is has offices in New Zealand, Palo Alto and Seattle.

Cloud computing is a growing phenomenon, projected by industry analysts to exceed US$160billion, but end users and vendors are struggling with engagement models and portal interfaces. GreenButton has developed an intelligent interface (an API) called the "GreenButton" which enables the user to access this capacity whenever it is required, directly from their desktop application. Please visit us on Facebook at https://www.facebook.com/thegreenbutton or on Twitter@GreenButton

GreenButton is a service mark and trademark of GreenButton Limited. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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Media Contacts:
Beth Trier
Trier and Company for GreenButton
+1 415.285.6147
beth@triercompany.com

Natascha Roshani
Hhpberlin
+49 30 304 36 37
n.roshani@hhpberlin.de

About Marketwire .
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