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KARSTADT Selects Demandware to Support Multichannel Strategy

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that Karstadt, one of Germany’s top retailers for fashion, living, personality (beauty, jewelry and watches) and sports, has selected the Demandware Commerce platform to reach consumers via multiple digital touch points.

Established in 1881, Karstadt is one of the leading retailers in Germany with 86 department stores, 28 sports stores, three premium stores and dedicated Webshops. “We are looking forward to supporting Karstadt’s multichannel strategy with our innovative cloud-based commerce platform,” said Andrew Gilboy, Vice President of EMEA for Demandware.

“An important element of the ‘Karstadt 2015’ strategy is to become a real multichannel retailer. A modern and innovative multi-device ecommerce solution is absolutely essential for further increasing the multichannel business. We therefore count on Demandware’s proven time-to-market strategy and platform,” said Michael Melzer, Managing Director E-Commerce Karstadt.

Concept and design of the new Karstadt platform will be developed and implemented by Demandware Solutions Partner, SinnerSchrader in cooperation with the team. Demandware LINK Technology Partner, HEILER Software will deliver the PIM solution.

About Karstadt

Established in 1881, KARSTADT is one of the leading retailers in Germany with 86 department stores, 28 sports stores, three premium stores and dedicated Webshops. With a 130-year history, Karstadt, with its “Strategy Karstadt 2015" is successfully transitioning to become a modern customer-centric company full of life.

Karstadt is focusing on Fashion, Living, Personality (Beauty, Watches & Jewelry) and Sports. The company stands for its values Service, Passion, Credibility, Leadership and Sustainability. According to the latest market study of 2012, Karstadt belongs to the Top Brands of the German Retail Market (No. 8).

About Demandware

Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 1-888-553-9216 or email

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Demandware is a registered trademark of Demandware, Inc.

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