Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Rubicon Project’s Global RTB Report Identifies Monthly Top Advertisers and Industry Trends

Some of the biggest RTB ad buyers, happy with the results they’re seeing, increased their buys in October, according to the latest Rubicon Project® Real Time Trading Marketplace Report. Rubicon Project, the leading digital advertising technology company for the comScore 500, showed in the same report that while AT&T remains the #1 RTB advertiser in terms of spend, Verizon has moved up three places to take the second slot, and Southwest Airlines, spending 64% more via RTB than it had the month before, had shot from 16th place to 3rd.

This story first appeared in Adweek.

In October, according to comScore, Rubicon Project’s real time trading platform, REVV®, reached 96.9% of the U.S. Internet audience, providing buyers with the largest marketplace for quality inventory. As the largest reach platform in the digital advertising industry, REVV’s figures provide an accurate representation for the rapidly growing real-time-bidding market. The report also shows that the top ten RTB categories around the world in October — the ones in which the most money is spent via RTB — are, in order, Technology & Computing, Personal Finance, Shopping, Automotive and Travel, Style and Fashion, Business, Arts and Entertainment, Home and Garden, Food and Drink.

“As expected during an election year, RTB spending in the Law, Government and Politics category was up 48% in the U.S. during October,” said John Slade, SVP Product Management at Rubicon Project. “However, one unexpected spike we saw on the REVV platform was in the Careers category. Last month, advertisers in the Careers category increased spend by 76%. We’re pleased to offer a platform that allows buyers and sellers to react to expected and unexpected trends, and enables them to maximize their revenue opportunity in real time.”

Among the report’s other findings:

  • Due to the elections, the publisher vertical “News” placed in the top 5 in RTB impressions in every leading country
  • Shopping as a category was consistently strong across nations except in France and Germany, where Food & Drink outperformed it
  • European e-commerce shoe giant Zalando vaulted to second place in RTB spend worldwide
  • RTB spend on the category of Real Estate was up 15% globally and 34% in the U.S. — a potential leading economic indicator

The report also features RTB spending trends in Canada, Australia, France, Germany and the U.K.

The full report is available for free download at: http://www.rubiconproject.com/insights

About Rubicon Project

Rubicon Project® is the leading advertising technology company for the comScore 500 and reaches a global audience of more than 200 million US and 646 million global unique visitors monthly, the largest reach on the Internet (as measured by comScore). Rubicon Project’s real time trading platform, REVV®, helps publishers including 40% of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers, while ensuring brand safety, pricing control and reduced operational costs. Hundreds of buyer channels (DSPs, Trading Desks, Ad Networks and Exchanges) representing more than 70,000 end advertisers access and bid on inventory through the REVV platform, forming one of the largest-scale transaction marketplaces in any industry. REVV's powerful and highly scalable trading and protection algorithms, running on Rubicon Project’s global real-time cloud infrastructure, process more than double the transaction volume of NASDAQ everyday.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clar...
This independent report from Info-Tech evaluates and scores 14 companies in the Virtual Machine Backup market. It can help you understand what's new in the virtual backup market, evaluate virtual backup vendors and products for your needs and determine which products are most app...
Sanjeev Sharma Joins DevOps Summit at Cloud Expo Silicon Valley Faculty. Sharma is a solution architect and DevOps Worldwide lead with Rational Software, an IBM brand and the author of 'DevOps for Dummies'. The 3rd International DevOps Summit will take place on November 4-6, 2014...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things...
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. A collaboration by Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest, these expe...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

Microchip Technology Incorporated (NASDAQ: MCHP), a leading provider of microcontro...