From the Wires
Forget the Fruit Cake, Gift Baskets and Logo Items This Holiday Season and Give Your Clients Exactly What They Want
Corporate holiday gift giving isn't an easy task, but it can be thanks to Tango Card
By: PR Newswire
Nov. 27, 2012 09:36 AM
SEATTLE, Nov. 27, 2012 /PRNewswire/ -- Holiday corporate gift giving can produce some pretty wacky gifts. Tango Card (http://www.tangocard.com) clients, according to a recent monthly newsletter survey, said they'd received a ham, lamp ("the world's ugliest"), even a car wash and wax package, as holiday gifts. Not exactly the types of gifts high on a client's (let alone anyone's) wish list.
This holiday season, Tango Card, through its Snap (http://snap.tangocard.com) and Salesforce AppExchange apps (http://www.tangocard.com/salesforce), will allow business professionals and companies to save time and digitally deliver gift cards with no fees or expiration dates that recipients can use to get exactly what they want.
"Forget the fruit cake, gift baskets and items with your corporate logo this holiday season. Now there's a simple way to give a gift your clients actually want, while saving valuable time and avoiding the hassle of shipping during such a busy time of the year," said David Leeds, CEO and founder of Tango Card. "We know every year there's a last minute scramble as businesses try to figure out a unique holiday gift for clients and partners. More often than not they have to settle for a subpar gift and ultimately there's no visibility into the business impact. The Tango Card is the perfect choice because recipients get to choose how, where, and what to use it for. Plus through our website, free apps, or our Snap bulk ordering tool, any busy professional or organization can send, track and manage gifts easily."
"This will be another year that we've saved valuable time and delivered a holiday gift that our clients truly appreciate and value," said LLance Kezner, vice president of Professional Claims Intervention Services (PCI), a Seattle-based third-party administrator. "We've sent out Tango Cards before and have received an overwhelming response from our partners. Digital gift cards are the perfect B2B holiday gift."
How It Works
Recipients then activate their Tango Card and choose the gift card they want from premier brands, including Amazon.com, Facebook, Starbucks, iTunes and Target, among an array of others. Tango Cards can also be divided among brands or donated to non-profits, including Habitat for Humanity and the National Park Foundation, to name a few.
"Last year, I decided to do something different that was more aligned with my clients' philosophy of innovation as well as leverage a local Seattle startup," said Mary Kaye O'Brien, vice president with Ipsos Marketing in Seattle, a global market research company that sent out 75 Tango Cards in 2011. "We found the digitally delivered gift cards to be a memorable holiday gift and I got lots of positive feedback from clients. Plus, it was so easy. Tango Card took the guess work out of a challenging task every business encounters during the holiday season."
In addition to PCI and Ipsos, more than 90 businesses sent more than 11,000 Tango Card digital gift cards last holiday season. Tango Card expects that number to grow by 10x this year.
About Tango Card
SOURCE Tango Card
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