From the Wires
Atlantic City Defends The (Still Standing) World-Famous Boardwalk Full Page Ad In New York Times On Wednesday, 11/28
By: PR Newswire
Nov. 27, 2012 09:45 AM
ATLANTIC CITY, N.J., Nov. 27, 2012 /PRNewswire/ -- Atlantic City's national image took a hit during Hurricane Sandy due to sensational, out-of-context and (at times) erroneous news reports about the famed Atlantic City Boardwalk, which is still intact and as beautiful as ever. According to new research data from a national poll conducted by New Jersey-based Russell Research for the Atlantic City Alliance, a stunning 41% of the American public believes the Atlantic City Boardwalk is destroyed (which is not true!).
On Wednesday, November 28, Atlantic City's campaign to correct the record continues with a full-page print advertisement in the New York Times featuring the Boardwalk with supplemental digital and email advertising reaching one million people. This is the first national ad for Atlantic City since the new destination campaign launched back in April.
Also, a new television spot featuring the Boardwalk started this week in the New York, Philadelphia and Baltimore DMAs.
Due to the hurricane's storm track, Atlantic City's tourism district suffered minimal damage and reopened for business after five days. However, Atlantic City continues to see a lag in visitation and revenue due to the historic weather event. The livelihoods of more than 40,000 employees in the 12 casino properties, plus hospitality industry workers at businesses catering to the tourism industry, depend on a strong visitor base.
The Atlantic City Alliance was established in 2011 as a private, not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. For more information visit www.doatlanticcity.com.
SOURCE Atlantic City Alliance
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