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VICENZA, Italy, November 28, 2012 /PRNewswire/ --

Italian and European jewellery is appreciated the world over, confirming that a combination of beauty, culture, innovation, craftsmanship and quality manufacturing are the right ingredients for asserting Italian and European-made products on the most dynamic markets.

Dubai International Jewellery Week, the most important premium jewellery show in the Middle East and sponsored by the Dubai World Trade Center, recently came to a close with positive results for the Italian and European companies and brands that took part under the directorship of Fiera di Vicenza and its enormously successful formats: VICENZAORO Italian Club, VICENZAORO European Club and T-GOLD International. The aim of these formats is to promote the most authentic features of Italian-made and European fine jewellery and the most avant-garde, state-of-the-art production technologies specifically designed for the sector.

DWTC signed a strategic partnership with Italy's leading jewellery event organiser Fiera di Vicenza, strengthening the business relationships between Dubai and Italian jewellers. The partnership marks the confluence of vision, aspiration and goodwill of both DWTC and Fiera di Vicenza in intensifying the positive experience of their clientele at Dubai International Jewellery Week and VICENZAORO respectively.

One result of this agreement was the launching of the TrendVision Jewellery+Forecasting project: the permanent and independent Research Centre that focuses on jewellery and luxury goods trends throughout the world. Included in its various tools is Trend Book, which analyses, 18 months ahead of time, the mega trends that will be influencing the design, production and distribution of contemporary jewellery in the future.

The Arabian consumer is a big spender when it comes to precious metals and stones. He knows what to buy and is constantly well-informed. Gold, preferably yellow, in the form of rings, chains and bracelets, is in high demand among the middle consumer bracket, while the more evolved consumers, especially in countries like Saudi Arabia and Qatar, prefer good-sized precious stones and highly valuable jewellery items in white gold, and European brands hold particular appeal.

"Fiera di Vicenza's know-how, its capacity for networking and its innovative formats are the winning cards in the international relations game. The Dubai event was the first in a series of commitments which, from 2013 on, will see Fiera di Vicenza in partnership with leading international jewellery fair organisation companies in order to introduce its partner companies to those markets where demand is currently more dynamic," says Roberto Ditri, Chairman of Fiera di Vicenza.

SOURCE Fiera di Vicenza

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