Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
EXHIBITOR Research: Exhibit- and Event-Related Technologies are More Popular than Ever
2012 Marketing Technology Survey Shows QR Codes, Tablet PCs, and Augmented Reality Gaining Momentum

ROCHESTER, Minn., Nov. 28, 2012 /PRNewswire/ -- EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2012 Marketing Technology Survey.  The research sheds light on which technologies are currently being adopted by exhibit and event marketers, what corporate objectives they're helping users to achieve, how much of their budget respondents are allocating to these technological applications, and which technologies offer the most potential with regard to face-to-face marketing.

When compared to the baseline established in EXHIBITOR Magazine's 2010 Marketing Technology Survey, it appears a greater percentage of marketers are turning to technology to meet an entire host of corporate objectives, ranging from increased leads and sales, to a heightened ability to personalize and prioritize lead follow-up.  

The results show that 93 percent of respondents currently incorporate technology into their marketing efforts, with more than 76 percent using various technologies to specifically enhance their exhibit-marketing efforts and 50 percent who report incorporating technology into their companies' corporate events. Compared to 2010, that marks an 11-percent increase in the number of companies using some form of technology as a marketing tool, but exhibit marketing has only seen a 4-percent rise and event marketing a statistically irrelevant 1-percent bump.

The technologies that experienced the most impressive adoption rates since 2010 are QR codes, tablet PCs, and augmented reality, as the percentage of exhibitors using them has more than tripled.

"At the 2011 International Consumer Electronics Show, I predicted QR codes would explode despite the fact that a low percentage of marketers anticipated using them in the coming year," commented Travis Stanton, editor of EXHIBITOR magazine. "It's clear that prediction came true, as marketers have embraced QR codes because of their ease-of-use, nominal cost, and potential reach. In just two years, the percentage of exhibitors incorporating QR codes into their programs has skyrocketed from a mere 8 percent in 2010 to 46 percent in 2012. However, it will be interesting to see how much staying power QR codes have, as only 42 percent plan to continue using QR codes in 2013."

Comprehensive results of the 2012 Marketing Technology Survey will be published in the December issue of EXHIBITOR magazine.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine - best practices in trade show marketing. EXHIBITOR also produces EXHIBITOR2013, the trade show and corporate event industry's top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak, live online educational sessions; and GRAVITY FREE, the World's Only Multidisciplinary Design Conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. EXHIBITOR'S web site, www.ExhibitorOnline.com, is the trade show and event community's most comprehensive online resource.

EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

 

SOURCE EXHIBITOR Media Group

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Simply defined the SDDC promises that you’ll be able to treat “all” of your IT infrastructure as if it’s completely malleable. That there are no restrictions to how you can use and assign everything from border controls to VM size as long as you stay within the technical capabili...
Today, developers and business units are leading the charge to cloud computing. The primary driver: faster access to computing resources by using the cloud's automated infrastructure provisioning. However, fast access to infrastructure exposes the next friction point: creating, d...
Most companies only analyze subsets of their business data and fragmented data in several places – there is nothing “big” about that. By freeing IT time and resources, the process of analyzing your data can be streamlined, ensuring that all the data is in the system, complete, an...
In this report Enterprise Management Associates (EMA) analysts explore the ways in which gaining visibility and control over high-privilege access helps organizations achieve regulatory compliance, assure responsible governance, and improve security all while reducing IT operatio...
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters o...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

DALLAS, April 24, 2014 /PRNewswire/ --