yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
EXHIBITOR Research: Exhibit- and Event-Related Technologies are More Popular than Ever
2012 Marketing Technology Survey Shows QR Codes, Tablet PCs, and Augmented Reality Gaining Momentum

ROCHESTER, Minn., Nov. 28, 2012 /PRNewswire/ -- EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2012 Marketing Technology Survey.  The research sheds light on which technologies are currently being adopted by exhibit and event marketers, what corporate objectives they're helping users to achieve, how much of their budget respondents are allocating to these technological applications, and which technologies offer the most potential with regard to face-to-face marketing.

When compared to the baseline established in EXHIBITOR Magazine's 2010 Marketing Technology Survey, it appears a greater percentage of marketers are turning to technology to meet an entire host of corporate objectives, ranging from increased leads and sales, to a heightened ability to personalize and prioritize lead follow-up.  

The results show that 93 percent of respondents currently incorporate technology into their marketing efforts, with more than 76 percent using various technologies to specifically enhance their exhibit-marketing efforts and 50 percent who report incorporating technology into their companies' corporate events. Compared to 2010, that marks an 11-percent increase in the number of companies using some form of technology as a marketing tool, but exhibit marketing has only seen a 4-percent rise and event marketing a statistically irrelevant 1-percent bump.

The technologies that experienced the most impressive adoption rates since 2010 are QR codes, tablet PCs, and augmented reality, as the percentage of exhibitors using them has more than tripled.

"At the 2011 International Consumer Electronics Show, I predicted QR codes would explode despite the fact that a low percentage of marketers anticipated using them in the coming year," commented Travis Stanton, editor of EXHIBITOR magazine. "It's clear that prediction came true, as marketers have embraced QR codes because of their ease-of-use, nominal cost, and potential reach. In just two years, the percentage of exhibitors incorporating QR codes into their programs has skyrocketed from a mere 8 percent in 2010 to 46 percent in 2012. However, it will be interesting to see how much staying power QR codes have, as only 42 percent plan to continue using QR codes in 2013."

Comprehensive results of the 2012 Marketing Technology Survey will be published in the December issue of EXHIBITOR magazine.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine - best practices in trade show marketing. EXHIBITOR also produces EXHIBITOR2013, the trade show and corporate event industry's top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak, live online educational sessions; and GRAVITY FREE, the World's Only Multidisciplinary Design Conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. EXHIBITOR'S web site,, is the trade show and event community's most comprehensive online resource.

EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.



About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs ada...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong chal...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privac...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs hav...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major publi...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers