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MVP Health Care Launches Benefits Exchange Powered by Bright Choices
NuOptions Helps Employees Get Personalized Benefits and Helps Employers Control Costs

SCHENECTADY, NY -- (Marketwire) -- 11/28/12 -- MVP Health Care has launched a new proprietary benefits exchange powered by Liazon's Bright Choices® exchange technology. NuOptions(SM) helps employers control the escalating cost of health care benefits while giving employees greater benefits choices. The program is available immediately to businesses in New York, New Hampshire and Vermont.

With NuOptions, employers use a defined contribution funding strategy to provide each employee with a set amount of money to shop for coverage in the online exchange. Employees can personalize their coverage to best fit their needs by choosing from a wide variety of benefits options. These options include multiple health care plans from MVP along with dental, vision, disability, life, critical illness, accident, wellness, telemedicine, legal services and even pet insurance.

MVP is offering NuOptions to small and large businesses in New York and Vermont and to large groups in New Hampshire. The company also has plans to roll out the proprietary exchange to small employers in New Hampshire shortly.

"We are already seeing a lot of interest in NuOptions. Employers love giving their employees the ability to choose the benefits that are most meaningful to them and their families. It's the end of one-size-fits-all benefits," said Denise Gonick, MVP's President of Operations.

NuOptions educates employees about coverage options and guides them with decision-support technology to make smarter and more economical benefits selections. The portal also helps streamline administrative functions for the employer.

"We think the online exchange tool will be attractive to employers and their employees, creating an easy-to-use, automated system," said Augusta Martin, MVP's Corporate Vice President of Marketing.

MVP Health Care and Liazon have collaborated closely on several programs over the last couple of years. "MVP recognized the power of the private exchange model early on and has worked closely with us to bring game changing solutions to the companies they serve," said Ashok Subramanian, Chief Executive Officer and Co-Founder of Liazon.

MVP will sell NuOptions both directly and through its network of insurance brokers throughout New York, New Hampshire and Vermont. Businesses that are interested in finding out more about the program can visit

About MVP Health Care
Founded in 1983, MVP Health Care is a community-focused, not-for-profit health insurer serving members in the states of New York, Vermont and New Hampshire. Through its operating subsidiaries, MVP Health Care provides fully-insured and self-funded employer health benefits plans, dental insurance, and ancillary products, such as flexible-spending accounts, to more than 650,000 members. For more information, visit

About Liazon
Founded in 2007, Liazon Corporation operates the market-leading private benefits exchange for small and mid-sized businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while guiding employees to purchase better coverage of health, dental, vision, life and disability benefits. Liazon works with top national and regional insurance providers and supports more than 2,000 businesses nationwide. Liazon has offices in Buffalo, N.Y., New York City and Waltham, MA. To learn more about Liazon and the Bright Choices Exchange, go to

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MVP Health Care Contact
Robin Wood
518-703-5464 (cell)

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