From the Wires
BALL Watch Chooses Vera's Fine Jewelers to Launch BALL for BMW Watch Collection
Vera's and Richmond BMW will host a pre-launch party on Friday, November 30th and members of the media are invited
By: PR Newswire
Nov. 28, 2012 03:40 PM
RICHMOND, Va., Nov. 28, 2012 /PRNewswire/ -- Vera's Fine Jewelers and Richmond BMW will host a pre-launch party for the internationally renowned BALL Watch Company on Friday, November 30th from 4-7pm at their showroom (16701 Midlothian Turnpike, Midlothian). A select group of customers and BMW enthusiasts will be on hand to meet BALL Watch Company's International Sales Director, William Wallace Roberts III, as he unveils the new BALL for BMW Watch Collection. The collection made its United States debut on November 15th in Tampa, Fla., and the public launch on December 1st from 10am – 3pm at Vera's Fine Jewelers will make Vera's the only carrier of the line in the state of Virginia, and one of just 38 nationwide.
Cocktails and catered hors d'oeuvres will be available for those in attendance on Friday.
"It's an honor to be one of the 38 carriers nationwide of the BALL for BMW watch collection," says Mike Caniglia, co-owner of Vera's Fine Jewelers. "The collection is exceptional in terms of design and quality, and we are excited for its debut in Virginia."
The design of the new BALL for BMW Watch Collection draws its inspiration from the sleek, aerodynamic lines and rugged, powerful pistons of BMW vehicles. The engineers at BALL crafted the timepieces to embody performance, luxury and reliability – all key characteristics in any BMW. The watches even feature tritium tube light-up mechanisms that coordinate in color to the BMW instrument clusters, making their likeness to the automobiles even more apparent.
Representatives from Richmond BMW will be onsite at the launch of the BALL for BMW Watch Collection at Vera's Fine Jewelers, where they will showcase a variety of BMW models and discuss the similarities between the BALL watches and automobiles.
About Vera's Fine Jewelers
SOURCE Vera's Fine Jewelers
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