From the Wires
PunchTab Announces Agency Campaign Manager at Amazon Web Services Global Start-Up Challenge
Online Platform Helps Marketing Agencies and Brands Power Incentive-Based Campaigns
By: Marketwired .
Nov. 28, 2012 07:00 PM
PALO ALTO, CA -- (Marketwire) -- 11/28/12 -- PunchTab, the engagement and on-demand loyalty platform leader, today announced the release of PunchTab's Agency Campaign Manager at the Amazon Web Services Global Start-Up Challenge.
Agency Campaign Manager enables marketing and advertising agencies and brands to easily create and manage incentive-based, customized, multi-channel programs for seasonal campaigns, new launches, brand activation programs, sweepstakes and events.
"We're constantly working to improve the experience for our customers and make it as easy as possible for our agency clients to build, manage and measure their client's programs," said Mehdi Ait Oufkir, founder of PunchTab. "We've heard from many of the major agencies that they want a deeper hand in building and managing the programs for their clients so we've created our new Agency Campaign Manager product to provide the ease of an off-the-shelf program with the flexibility to completely customize a campaign."
Select agencies have beta tested the platform to develop campaigns focused on building awareness, engagement and acquisition for clients including Arby's, eBay and Green Day. For instance, in the Green Day Numero Uno Fan campaign, sponsorship agency MAC Presents used PunchTab's Agency Campaign Manager to reward their top fans and drive engagement, awareness and traffic for a chance to win great prizes. The campaign netted more than 18 thousand entrants, nearly 182,000 actions taken on social networks, amounting to 10 average actions per user. These actions resulted in 75,000+ social shares, 4.1 million unique users reached on Twitter, and a total of 165 million impressions across social channels.
"We were looking for a convenient and intuitive tool to promote Green Day's Numero Uno Fan campaign which launched Nokia Music with AT&T. PunchTab's Agency Campaign Manager was a great fit," said Marcie Allen, President at MAC Presents. "The tool gave us the flexibility to manage the campaign, while increasing social activity and user engagement across multiple channels. The results were impressive."
AWS re:Invent conference in Las Vegas included "Launched!" a Live Stage environment for selected start-up companies to launch their products and services publically for the first time. The AWS start-up team spent months narrowing the field of fantastic companies down to eight. Each company represented unique and elegant solutions in the areas of media, big data, developer platforms and crowdsourcing helping to demonstrate the innovation possible with AWS.
Visit http://www.punchtab.com/campaign-manager to learn more about how agencies can take advantage of this platform. Visit PunchTab at the Amazon Web Services Global Start-Up Challenge.
About PunchTab, Inc.
Based in Silicon Valley and led by founders Ranjith Kumaran, who previously co-founded YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of JellyDo.com, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.
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