From the Wires
Bite and Bourne Merge to Create Global Marketing Services Agency
By: Business Wire
Nov. 29, 2012 03:06 AM
Andy Cunningham, recently-named CEO of Bite Communications, today announced the integration of Bourne, a fast-growing UK-based creative digital marketing agency with offices in Glasgow and New York, into Bite. With the addition of 50 professionals bringing new expertise to the company’s offering, Bite now delivers a complete line of marketing services globally. Services include strategy and insight, public relations, marketing communications, creative and content, and digital and technology products and services.
The combined worldwide 15-office, 300-person team will operate under the brand “Bite” with Bourne CEO Dan Kersh joining the global board as head of Bite’s internal marketing delivery team, reporting to Cunningham.
“We welcome the Bourne team into the Bite family,” said Cunningham. “This merger is accelerating Bite’s evolution to becoming a strategic marketing agency that addresses a client’s entire marketing lifecycle from strategy to planning to execution.”
The Bite-Bourne merger follows two years of Bite acquisitions in the digital space, including OneXeno, ILS and the Hong Kong-based search team from Red Bricks Media (RBM). Together with last year’s acquisition of German-based marketing consultancy Trademark Consulting, Bite further enhances its ability to deliver truly global, digitally-focused marketing programs for its client base.
“We’ve enjoyed a really positive relationship with Bite over the past few months. The process of bringing together the agencies has been pretty exhaustive to ensure we create the optimal structure and services for our clients,” said Dan Kersh, CEO of Bourne. “We work with senior marketers at amazing companies. And, we are creating transformative marketing technologies and developing practical business processes that will enable our clients to thrive.”
With the Bourne integration, Bite will now provide enhanced global digital marketing services to clients, from insight and strategy, to website build, social media engagement, search marketing and technology development, such as applications and email marketing programs. This is complemented by Bite’s existing world-class public relations offerings and heightened focus on content with its recent hires of high-profile journalists from the new media, IT, channel and consumer sectors, including former Times of London features editor and Google communications director, Mike Harvey, and former editor of UK-based New Media Age, Justin Pearse.
“At Bite, we’ve always prided ourselves on providing the best counsel and most impactful campaigns to our global client base,” said Cunningham. “However, the continuing changes in the marketing and communications landscape are profound, with consumers constantly talking, sharing and influencing. They are always on—and marketers need to respond accordingly. The new Bite helps them do exactly that.”
The combined global team now includes digitally-savvy strategists, content creators with expertise in text to video and data, a dedicated brand and creative team, PR practitioners, a technology marketing group and more than 100 dedicated digital and social experts.
Bite’s current client portfolio—Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital and Toys “R” Us, among others—will now include current Bourne clients, such as Arcadia, Dell, eClerx, Equinix, MetLife and Ricoh.
“The merger is going to have a significant impact on the way we deliver services to our clients across our 15 offices. Most importantly, it will massively enhance our ability to deliver strong work across multiple channels and in multiple markets to help connect our clients with today’s consumer,” said Cunningham.
With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace. Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world. We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. For more information, please visit: www.biteglobal.com
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