SAN FRANCISCO, Nov. 29, 2012 /PRNewswire/ -- BASIS Science, Inc. (www.mybasis.com) today launched a new wrist-based health tracker and online personal dashboard designed to help people easily incorporate healthy habits into their daily routines. The multi-sensor Basis band and free web service, priced at $199, provides a comprehensive picture of health and a simple way to help people adopt and maintain improvements in activity and sleep.

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"Every year, in their quest to become healthier, millions of people join a gym, start a new health program or download a fitness app," said Jef Holove, CEO of Basis. "Often these approaches are too rigid to accommodate life's ups and downs, require us to log our lives manually, or can be too time-consuming to fit into our busy schedules. Basis solves these problems to help people build lasting healthy habits," said Holove.

Research from the International Journal of Sport and Exercise Psychology¹ shows that approximately 50% of people starting a new exercise regimen drop out within six months, citing lack of time as a key reason.

Enabling Healthy Habits
Basis' unique approach allows people to choose healthy habits--small changes in their fitness and sleep routines--that work best for a busy lifestyle. Users can access more than 10 different habits around getting more activity and better sleep including: "Don't Be a Sitter", "Consistent Bedtime" and "Step It Up". To keep people motivated and engaged, the Basis system automatically adjusts users' habit goals according to real-world progress and rewards achievements along the way.

Continuous and Automatic Tracking
Unlike other devices, the Basis band continuously measures motion, perspiration and skin temperature, as well as captures heart rate patterns throughout the day and night. This physiological data is then uploaded to a secure cloud-based service where Basis' proprietary algorithms provide key activity and sleep metrics including steps taken, caloric burn, sleep quality and resting heart rate.  Basis' sophisticated sensors can automatically detect periods of activity and sleep eliminating the need to manually switch modes, as well as recognize when habits are achieved each day.

Advanced Multi-Sensor Device
Basis leverages a unique combination of four advanced sensor types in its lightweight, customizable design, making it the most powerful health tracking system on the market. These include:

• An optical blood flow monitor which uses proprietary light-based sensing to see blood flow and capture heart rate patterns. The technology is optimized for tracking everyday activities across the day and night, including sleep, rather than specialized uses like athletic training or medical monitoring.
• A 3-axis accelerometer to detect the body's movements and aid in measuring activity levels and sleep quality.
• Perspiration sensor that helps track the intensity of activity by measuring sweat levels.
• Skin and ambient temperature sensors to measure heat dissipation and ambient effects.

The lightweight, comfortable band is also customizable with white and black straps. To purchase the Basis band and free web service, please visit: www.mybasis.com.

BASIS is a trademark of Basis Science, Inc. in the United States and other countries.

At Basis our mission is to help fit health into our busy lives. We designed our wrist-based health tracker and online personal dashboard to help you easily incorporate healthy habits into your daily routine. Basis leverages four types of advanced sensors in its lightweight, customizable design to calculate steps taken, calories burned and sleep quality, as well as physiological metrics like heart rate. We help you set new health goals and automatically adjust weekly targets based on your progress. Using this flexible approach you'll build healthy habits you can maintain for years. Basis Science, Inc. is backed by Norwest Venture Partners and Doll Capital Management.  For more information visit www.mybasis.com

^1. Wilson, K., Brookfield D. (2009). Effect of goal setting on motivation and adherence in a six-week exercise program. International Journal of Sport and Exercise Psychology, 6, 89-100.

SOURCE BASIS Science, Inc.