From the Wires
Basis Health Tracker and Web Service Reveals New Way To Make Lasting Improvements to Fitness and Sleep
Now available for purchase, new system tracks physiological data and empowers people to adopt new healthy habits
By: PR Newswire
Nov. 29, 2012 09:03 AM
SAN FRANCISCO, Nov. 29, 2012 /PRNewswire/ -- BASIS Science, Inc. (www.mybasis.com) today launched a new wrist-based health tracker and online personal dashboard designed to help people easily incorporate healthy habits into their daily routines. The multi-sensor Basis band and free web service, priced at $199, provides a comprehensive picture of health and a simple way to help people adopt and maintain improvements in activity and sleep.
"Every year, in their quest to become healthier, millions of people join a gym, start a new health program or download a fitness app," said Jef Holove, CEO of Basis. "Often these approaches are too rigid to accommodate life's ups and downs, require us to log our lives manually, or can be too time-consuming to fit into our busy schedules. Basis solves these problems to help people build lasting healthy habits," said Holove.
Research from the International Journal of Sport and Exercise Psychology1 shows that approximately 50% of people starting a new exercise regimen drop out within six months, citing lack of time as a key reason.
Enabling Healthy Habits
Continuous and Automatic Tracking
Advanced Multi-Sensor Device
The lightweight, comfortable band is also customizable with white and black straps. To purchase the Basis band and free web service, please visit: www.mybasis.com.
BASIS is a trademark of Basis Science, Inc. in the United States and other countries.
At Basis our mission is to help fit health into our busy lives. We designed our wrist-based health tracker and online personal dashboard to help you easily incorporate healthy habits into your daily routine. Basis leverages four types of advanced sensors in its lightweight, customizable design to calculate steps taken, calories burned and sleep quality, as well as physiological metrics like heart rate. We help you set new health goals and automatically adjust weekly targets based on your progress. Using this flexible approach you'll build healthy habits you can maintain for years. Basis Science, Inc. is backed by Norwest Venture Partners and Doll Capital Management. For more information visit www.mybasis.com
1. Wilson, K., Brookfield D. (2009). Effect of goal setting on motivation and adherence in a six-week exercise program. International Journal of Sport and Exercise Psychology, 6, 89-100.
SOURCE BASIS Science, Inc.
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