From the Wires
Macheen Receives Strategic Investment from Qualcomm Incorporated
By: Business Wire
Nov. 29, 2012 09:07 AM
Macheen Inc., a mobile cloud application service provider for connected devices, announced that it has received a strategic investment from Qualcomm Incorporated. Qualcomm, the world leader in 3G, 4G, and next-generation wireless technologies, invests in emerging technologies and business models that accelerate and expand the wireless market. Terms of the investment were not disclosed.
Macheen’s innovative platform addresses the increasingly critical need for devices (beyond smart phones) to have constant access to the necessary Internet and cloud services. Its white-label solutions can be customized to best fit its partners’ device, content and service models, whether for general consumers, corporate end-users or specialized vertical markets. Backed by a global set of network operator relationships, Macheen manages the entire process, including payments, settlements and customer service, leaving device and VAR partners free to focus on new content or service offerings that turn devices into recurring revenue opportunities with constantly-connected customers.
The world of traditional mobile broadband—expensive monthly plans defined by lengthy contracts—is a one-size-fits-all-model that meets the needs and real-world preferences of only a fraction of mobile users. In comparison, Macheen’s platform enables a uniquely flexible connectivity solution with Pinpoint Services and attractive economics, resulting in greater choice for end-users and new monetization opportunities for device manufacturers, value-added resellers, content and cloud service providers, and network operators. Macheen’s Pinpoint Services enable selectable cloud applications to be always-connected and available for all devices, opening the door to a variety of application delivery options including:
Richard Schwartz, Macheen’s President and CEO, commented, “We are pleased to include Qualcomm as a strategic investor in Macheen. Qualcomm’s participation enables Macheen to further grow our industry footprint by aligning upstream in the value chain. This can accelerate mainstream global adoption of connected devices and services.”
“Macheen is an innovator and leader in enabling new mobile broadband business models,” said Steve Pazol, Vice-President of Business Development, Qualcomm. “We believe Macheen has what it takes to accelerate the market for sponsored content and new data subscription models for devices beyond the phone.”
Macheen’s existing investors include North Bridge Venture Capital, Mercury Fund (a partner in the DFJ Global Network of venture funds, with over $7 billion in capital under management), and GemVentures. Also among Macheen’s investment group are prominent angels and industry figures Tom Meredith, Mike Maples Sr. and Yechiam Yemini.
Publicly-announced customers include Dell and Lenovo. Macheen services are today live in 11 countries, spanning both Europe and the United States. More countries and network partnerships are planned.
Additional Information and Resources
Macheen Inc. is a global application service provider for connected devices and services. It offers a comprehensive white label solution for major OEMs, global resellers and application providers to roll out branded “service included” devices and offers. Its flexible cloud-based platform enables innovative mobile business models and connected service offerings that can be tailored to individual device and market segments. Macheen is unique in providing a flexible platform for new mobile broadband subscription models for bundled access, sponsored content and fine-grained subscriptions. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected CE devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents, with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.
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