From the Wires
ReadyTalk Upgrades its Eloqua Integration to Further Improve Webinar ROI
New features enable better lead qualification, audience segmentation, and lead scoring using webinar recording data
By: PR Newswire
Nov. 29, 2012 09:30 AM
DENVER, Nov. 29, 2012 /PRNewswire/ -- ReadyTalk today announced upgrades to its ReadyTalk App on the Eloqua AppCloud, an online marketplace for B2B marketing applications. The ReadyTalk App helps marketers move leads through the marketing and sales pipeline faster and drive higher conversion rates for webinar programs.
This upgrade of ReadyTalk for Eloqua integration focuses on marketing professionals that utilize recorded content to reach new audiences beyond the live web event as part of their lead generation and nurturing efforts. Data on how long each prospect viewed a recording – a strong engagement indicator – is now instantly available through the Eloqua cloud connector after follow-up from a live webinar or as part of a standalone content marketing program. This is the third upgrade to the integration since it was released in 2011.
"The option to reuse valuable recorded content gives marketers the ability to expand lead generation efforts and capture additional data in Eloqua," said Beth Toeniskoetter, ReadyTalk product marketing manager. "This additional data can be used to segment prospects into different nurture campaigns based on the recordings they've viewed as well as the playback data – including the date it was viewed and for how long. Leveraging recorded webinars improves the ROI on that initial webinar investment."
On Wednesday, December 5, experts from Eloqua, Compendium and ReadyTalk are hosting a webinar to showcase the latest pre- and post-webinar techniques that can make an impact on webinar ROI. Attendees will learn:
Register now for this free webinar, 10 Tips for Taking Your Eloqua Webinar Programs to the Next Level.
For more information about ReadyTalk's audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com.
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars. ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.
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