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From the Wires
New THINKstrategies Strategic Profile Highlights Revstream Cloud
By: Marketwire .
Nov. 29, 2012 10:00 AM
PALO ALTO, CA -- (Marketwire) -- 11/29/12 -- Revstream, Inc. today announced the availability of a new strategic profile highlighting the increasing revenue recognition challenges created by recurring revenue models for digital goods and services. The profile was published by THINKstrategies, a strategic consulting company, founded in 2001, to help clients capitalize on the migration of the technology industry from a product-centric to a services-driven business model. The report describes the growing popularity of recurring revenue models, especially subscription models that have become the choice of many Cloud Computing and SaaS vendors. While many of the events that are typical in a subscription lifecycle such as upgrades, downgrades, expansions, contractions, and credits seem simple from a user's perspective, they can create significant complexity for Finance professionals. According to the report, "As the technology industry and others migrate to a service model, companies must restructure their revenue recognition management processes. This is not only essential from an operational standpoint, but also critical in order to address escalating compliance requirements and minimize lost revenue opportunities in an increasingly competitive marketplace." "Accounting standards and compliance requirements continue to evolve," said Rajiv Chopra, CEO of Revstream, Inc. "Emerging SaaS and Cloud vendors can't keep up with manual or spreadsheet-based revenue recognition processes. Revstream Cloud provides a way to eliminate compliance risk and optimize revenue recognition processes with the convenience and low cost of a cloud delivery model." To download a free copy of the report, visit www.revstreamone.com/TS_paper.html. To learn more about Revstream Cloud or request a demonstration, visit www.revstreamone.com/cloud.
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