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WIRED Store Highlights “What’s Inside” the Hottest Technology, Gear, and Cultural Events November 30 - December 23

The pages of WIRED are coming to life this holiday season with the return of the 8th annual WIRED Store in New York City, presented by Buick and CITI. Located at 583 Broadway in the heart of SoHo, the elite pop-up gallery featuring the latest and greatest in gadgets, gear, art, décor and special events will run November 30 through December 23, open Tuesday - Sunday from 11 a.m. to 7 p.m.

Inspired by WIRED’s popular editorial franchise, “What’s Inside,” the 2012 WIRED Store will visually deconstruct consumer favorites both literally and figuratively to uncover the surprising components that keep more than 150 of today’s hottest products ahead of the curve. Guests can explore the uniquely interactive shopping experience, installations, and exclusive events to pique their curiosity and fill their holiday wish lists.

"Now in its 8th year, the WIRED Store remains the most highly anticipated and unique pop-up experience in New York,” said WIRED VP and Publisher Howard Mittman. "The Store offers our sponsors an opportunity to amplify their brand messaging by showcasing their products in an interactive gallery-like experience that attracts 50,000+ members of the WIRED community. Our model allows for a more organic level of interaction for our presenting sponsors, Buick and Citi, as they give consumers a glimpse of tomorrow – today."

This year’s one-of-a-kind curated products include:

  • ‘No Place Like Home’ GPS Shoes: Inspired by Dorothy’s famous ruby red slippers, these magical shoes combine GPS technology and LED lights to guide the wearer home.
  • Boite A Musique: The meticulous craftsmanship usually reserved for the finest Swiss-crafted watch movements is utilized to create a unique music box of exquisite movement and sound of the highest caliber.
  • Iris Van Herpen 3-D Printed Dress: Inspired by modern society’s addiction to losing themselves in digital entertainment, this fantastical masterpiece is part of the world-renowned Escapism couture collection by Dutch fashion designer Van Herpen, whose celebrity fans include Bjork and Lady Gaga.
  • RotoBooth: A rotary dial photo booth that reinvents mobile photographing and sharing.
  • Happiness Machine: An Internet-connected printer that prints randomly happy thoughts from across the globe.

Critically acclaimed photographer and artist Todd McLellan’s motion work will also be on display from his series entitled “Disassembly,” which captures the mechanical beauty and complexity of old technology in exploded views.

In-store events:

  • Friday, Nov. 30: WIRED Store Opening
  • Thursday, Dec. 6: Music Spotlight I
  • Saturday, Dec. 8: DIY Workshop – Makers & GeekDads Unite
  • Wednesday, Dec. 19: Music Spotlight II
  • Sunday, Dec. 23: WIRED Store Closing

Readers and shoppers can also experience the exclusive collection of products in this year’s Store at http://store.wired.com/. Visitors to the online store will also have the chance to enter to win a WIRED Wish List gift bag at www.wired.com/magazine/bagsweepstakes. The “Ultimate Gift Bag” is packed with editor picks featured in the annual Wish List feature from the December issue on newsstands now.

"This is the third consecutive that Buick is participating as a sponsor,” said Craig Bierley, Advertising & Promotions Director, Buick. “This year, the Wired Store provides us with a unique opportunity to create a highly engaging experience to showcase the performance of the all new Verano Turbo."

The 2012 WIRED Store is presented by Buick and CITI. Partners include: 80sTees.com, Agloves, AMP Energy, ASUS, Biomorph, Blunt Umbrellas, Brondell, Cobra Electronics, Delta Air Lines, Epilog Laser, Ergo Desktop, FUJIFILM, Geigerrig, getAbstract, Google, GoPro, Heineken, High Resolution Technologies, Hitcents, HP, Incase, KOHLER, LG Optimus G, LifeProof, littleBits, Marriott Hotels & Resorts, Montblanc Legend, mophie, MyCube, Norton by Symantec, Oral-B, OtterBox, Patrón Tequila, pi Mount, Pivothead Video Recording Eyewear, Postertext.com, Rabbit Air, Rokform, RUNNER, Sennheiser, Starbucks® Verismo, Tamron, Tanqueray, Tissot Swiss Watches, TP-LINK, Trident Case, Twonky, WD, Z!NGrevolution.com.

For more information on the 2012 WIRED Store, including a full list of products and events, please visit http://store.wired.com/. Follow on Twitter @WIREDInsider and use the hashtag #WIREDSTORE.

About WIRED:

WIRED is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, our editors deliver a glimpse into the future of business, culture, innovation, and science. AdWeek named WIRED to its 2011 Hot List and made WIRED its first-ever “Magazine of the Decade” in 2010. It was named to Advertising Age’s A-List in 2010, received three National Magazine Awards for general excellence in 2005, 2007, and 2009, and was nominated for a National Magazine Award for Magazine of the Year in 2011. Wired.com was named 2009’s Best Magazine Website by AdWeek, Best News, Business & Finance Website in 2009 by MPA Digital, and was a 2011 National Magazine Award for Digital Media “General Excellence” finalist. WIRED and Wired.com reach more than 14 million readers each month.

About Buick:

Buick is a modern brand with luxurious, high-quality vehicles characterized by sculpted designs, luxurious interiors with personal technologies, and responsive-yet-efficient performance. Buickis attracting new customers with its portfolio of award-winning vehicles, including the newly redesigned Enclave crossover, LaCrosse sedan, Verano compact sedan, and Regal sport sedan. Also, coming in spring of 2013 will be the Encore passenger crossover. Learn more about Buick cars and crossovers at Buick.com, on Twitter @buick or at Facebook.com/buick.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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