From the Wires
Wrenchers Body Products LLC Takes Branding of Babied Hands™ Lotion to New Heights Thanks to Virsitil, Inc. Graphic Design Firm
By: PR Newswire
Dec. 3, 2012 08:45 AM
FALLBROOK, Calif., Dec. 3, 2012 /PRNewswire/ -- In the Wild West, branding began as a way to distinguish one person's cattle from another by means of a hot iron stamp. Today, branding is a powerful marketing tool used to sell goods in the marketplace. Ultimately it's what drives potential customers to choose one product over another. That's why Wrenchers Body Products LLC, http://www.wrenchersbodyshop.com, has enlisted the services of Virsitil, Inc. Graphic Design Firm, http://virsitil.com/, an Oceanside, CA-based boutique graphic and website design firm, to increase brand name recognition for their Babied Hands™ non-fragranced, non-greasy, skin-shielding lotion.
Michele Taylor, creative director of Virsitil, Inc. Graphic Design Firm, redesigned Wrenchers' product labels with metallic foil embellishments using the original icon Wrencher, a little boy. The results have taken product branding to a whole new level, according to Edward Buscis, managing member of Wrenchers.
"Virsitil's website updates have helped us show a really good face," said Buscis. "We want that continuity between our product line labeling, promotional materials and the website, while maintaining the Wrenchers story and making sure it stays on as an icon."
In maintaining Wrenchers' commitment to a strong eco-minded vision for the company, not only is their manufacturing facility powered by solar energy, its label manufacturer is wind-powered and offers recyclable label materials.
Wrenchers Body Products LLC, which has been in business officially since January 2012, began developing their products two years ago. They were the first company to introduce a botanical, natural skin cleanser for demanding situations known as Hands Maid™ and Babied Hands™ to protect working hands and reduce skin dryness and cracking. Both household products are safe for children.
Wrenchers was founded on the premise that there was a real need for these innovations in a market that has typically been dominated by petrochemical-based products. "Offering these alternatives is very exciting," said Buscis. "We know of no other products to their equal in the marketplace."
Homeowners, gardeners and machine workers alike have praised Wrenchers Body Products for allowing them to work with their hands while providing them with a new lease on clean and skin conditioning. More importantly, workers can spare their hands further punishment by avoiding harsh cleaners like the gritty orange "glop" they have been using.
Skin-Shielding Lotion Rehydrates Skin, Makes Clean-Up Easier
A two-step process using Babied Hands™ and Hands Maid™ helps provide the ultimate protection for rough hands. After applying a botanical oil base to your hands with Babied Hands™, your skin is now hydrated so you can perform your task -- whether it's fixing your child's bicycle or pulling up weeds in the garden -- without paying the price of dry skin or harsh chemical skin cleansers.
Babied Hands™ is a botanical skin lotion that uses aloe and shea. If you're about to tackle a dirty job, you first apply Babied Hands™ to your hands, which creates a botanical oil barrier as a skin-shielding lotion to help hydrate your skin, making clean-up a whole lot easier. "You may even notice that the cracks you used to have in your skin are looking better," added Buscis.
To purchase Wrenchers' products, visit its new eCommerce website, http://www.wrenchersbodyshop.com, which provides retail and wholesale pricing support along with a dealer portal for easy ordering.
About Wrenchers Body Products LLC
Based in the Village of Fallbrook in San Diego County, Calif., Wrenchers Body Products LLC is the first company to introduce a completely botanical/natural skin cleanser for heavy-duty applications in a market that has typically been dominated by petrochemical-based products. All Wrenchers products are "family friendly" and environmentally friendly. They do not test on animals -- ever! Wrenchers products undergo extreme laboratory challenge tests for microbial and micro bacterial resistance, thermal stability and product stability. Its manufacturing facility is solar-powered, FDA approved, EPA approved, California Organic Certified and uses state-of-the-art water purification. For more information, please call 760-728-8838 or visit: http://www.wrenchersbodyshop.com.
This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.
SOURCE Wrenchers Body Products LLC
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