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HP Harnesses the Power of Big Data With New Information Optimization Solutions
New Offerings Help Enterprises Drive "Return on Information"

FRANKFURT, GERMANY -- (Marketwire) -- 12/04/12 -- HP (NYSE: HPQ) today announced new and enhanced Information Optimization Solutions that help enterprises manage, understand and act upon the variety, velocity and volume of organizational data to drive maximum "Return on Information."

Return on Information is the value that organizations generate from their investments in information solutions, services and resources by gaining insight from their data to make better and quicker decisions.

Big data is composed of structured data, from traditional databases; unstructured data consisting of images, videos, emails, texts and more; and semistructured data collected from sensors and machines -- and are all factors in the challenge that organizations are facing today.

The volume of the world's "digital universe" is expected to reach 8 zettabytes by 2015,(1) making storage and management of data a massive challenge. And according to new research conducted on behalf of HP, nearly 60 percent of business executives report that their organizations are not equipped with the right solutions to gain insight from Big Data, and only 10 percent of executives said their organizations currently incorporate unstructured data into their enterprise insights, processes and strategy.(2)

With new solutions from Autonomy and HP Vertica -- both HP companies -- coupled with new HP Converged Infrastructure solutions and deep services expertise, HP enables businesses and governments to extract value from 100 percent of their structured, semistructured and unstructured information.

"Over the next several years, Return on Information will become the single most important measure of success for organizations," said George Kadifa, executive vice president, Software, HP. "HP will continue to invest in and develop solutions and services that harness the volume, diversity and unpredictability of information to deliver real value to our clients."

HP helps clients manage information with an intelligent ecosystem
To address the need for configuring and deploying Big Data systems, HP today expanded its HP AppSystems portfolio to offer improved customer choice and expanded capabilities of HP Converged Infrastructure with Apache™ Hadoop™, HP Vertica Analytics Platform and Autonomy eDiscovery environments.

The Autonomy Legal and Compliance Performance Suite is an end-to-end solution that uniquely enables organizations to detect and act on new signals of risk; understand, protect, govern and collaborate on information; and maintain compliance with local, federal and international regulations. The suite is powered by the Autonomy Intelligent Data Operating Layer (IDOL), a unique pattern-recognition engine that understands concepts in all forms of information, and includes market-leading offerings for archiving, data protection, enterprise content management (ECM), eDiscovery and records management.

HP Proactive Care for SAP optimizes an infrastructure running SAP solutions, enabling faster analysis of large amounts of data, including application trend analysis, capacity planning and measurement of system resource utilization.

The newly enhanced HP Converged Storage portfolio eliminates administrative complexity, reduces costs and accelerates information insight in virtualized, cloud and Big Data environments.

HP helps clients to intelligently understand their data
The HP Vertica Analytics Platform 6.1 is a next-generation analytics platform, purpose built to optimize Big Data. It enables enterprises to optimize and monetize Big Data with analytics packs, performance enhancements, enhanced integration with Hadoop and simplified Amazon EC2 cloud deployments -- all at hyperspeed and massive scale.

The new HP Telco Big Data and Analytics solutions enable communication service providers (CSPs) to transform data from a variety of sources, including subscribers' experience and preferences, into actionable intelligence. Leveraging HP's Big Data analytics software, as well as HP's consulting, research, information management and business intelligence experience, HP Telco Big Data and Analytics enable CSPs to manage, analyze and use business-relevant structured and unstructured data.

The HP Big Data Strategy Workshop provides clients with solutions to address some of their biggest information challenges, so they can leverage their data to accelerate informed decisions. The workshop educates clients on aligning IT and organizational goals, and on identifying critical success factors for Big Data architecture and system infrastructure strategy. It also helps to enable protection and compliance. As a result, clients can implement the right solutions to handle the growing volume, velocity and variety of their organizational information.

HP helps clients act on data to make intelligent, critical decisions -- faster
The Autonomy Marketing Performance Suite, powered by Autonomy IDOL, uniquely enables marketers to understand, attract, engage and convert customers in real time, resulting in increased market share and revenue. The suite consists of market-leading offerings for Customer Experience Management, Marketing Optimization and Multichannel Analytics.

A recording of the HP Discover Frankfurt press conference and additional information about HP's announcements at its premier client event, HP Discover Frankfurt, is available at
www.hp.com/go/HPDiscoverFrankfurt2012.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

(1) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens.
(2) "HP Research: Information Optimization," Coleman Parkes Research, October 2012.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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