From the Wires
UN Kicks Off Global Youth Forum in Bali, Indonesia: 2,000 Youth Delegates Empowered to Re-Set Priorities for the UN
By: PR Newswire
Dec. 4, 2012 03:01 AM
- Introduces the mPowering Mobile Platform ™: Five-Year Initiative Brings Together Youth, Music and Mobile Technology to Drive 100 Million Actions
- A-list Global Artists Avicii and Agnes Monica to Perform, Timbaland Named First-Ever Producer-In-Residence For the mPowering Mobile Platform
BALI, Indonesia, Dec. 4, 2012 /PRNewswire/ -- United Nations — Today 2,000 young people representing over 126 nations joined forces with global artists, nonprofits, corporate and government leaders, to debut the mPowering Mobile Platform, a first-ever, entertainment-driven program empowering youth with information and access to education, job and health resources, delivered directly through their mobile phones. The announcement was made at the start of the ICPD Global Youth Forum where thousands of youth will participate in person, online and through social media to influence the UN agenda on health and reproductive rights, education, employment and civic participation. Timbaland, the platform's first-ever Producer-In-Residence, Avicii, and Agnes Monica (a.k.a., AGNEZ MO), will be on-site to support the conference and perform on December 6th to close the 3-day event.
Young people, who constitute 43% of the world's population of 7 billion and growing, (in some countries, such as Brazil, Nigeria and Tanzania, the number is as high as 60%) face the greatest challenge in a fast changing world. Yet they can be an innovative source of solutions to these challenges—if engaged and motivated.
The mPowering Mobile Platform recognizes this potential by harnessing the power of music to captivate and inspire today's young people to take action alongside organizations that specifically work to improve global issues.
"Today's young people are not only the leaders of our future, they are our leaders today," said Kwabena Osei-Danquah, Executive Coordinator for ICPD Beyond 2014. "Our world nurtures so many talented, creative, educated people. We have never been so well equipped and interconnected to respond to global challenges. We are truly part of a global community, where actions taken in one country or region can have an immediate impact on other parts of the world."
To join the initiative, youth will download a free mobile application through which they will connect with their peers around the world, share their stories, stream exclusive songs by participating artists and producers-in-residence, discover information on the issues most important to them, and explore a database of non-profit organizations in their regions to seek help or to volunteer anywhere in the world. Over the next five years, the campaign will feature hundreds of artists at more than 40 events around the world, and will also feature a Mobile Recording Studio bus, where musical content will be created by global artists and integrated into an app in real-time.
"With youth delegates gathering from around the world at the Global Youth Forum, we'll collect priceless feedback necessary to create the mobile legacy that is the mPowering Mobile Platform," said Jeff Martin, CEO and co-founder of Tribal Brands. "It's the voices of these young leaders amplified that will drive real-world change, one action at a time."
The mPowering Mobile Platform will be officially launched on February 8th, 2013 during Grammy Week in Los Angeles. For more information visit www.facebook.com/mPoweringAction and @mPoweringAction on Twitter.
About ICPD Beyond 2014
About Agnes Monica (a.k.a., AGNEZ MO)
As the face of Olay for Southeast Asia, and the spokesperson for Honda in the region, Agnes' branded slogan, "Dream, Believe, and Make it Happen" became the campaign for the US Embassy's 2011 cultural conference. Agnes is an ambassador of MTV EXIT to combat human trafficking, the regional icon for Anti-Drugs Movement appointed by DEA and IDEC Far East Region, and was recently appointed as the ambassador of Intellectual Property Rights 2012 by Ministry of Justice and Human Rights Indonesia.
Agnes broke into the international music scene through collaborations ranging from American R&B Singer Keith Martin to Latin heartthrob Christian Chavez, recently recorded a duet with Grammy Award winner, Michael Bolton, and is in the process of working on an English studio album with Timbaland and other renowned producers/collaborators.
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