From the Wires
Array Application Delivery Controllers Enable Anytime, Anywhere Mobile Banking Applications
By: Business Wire
Dec. 4, 2012 09:15 AM
Array Networks Inc., a global leader in application mobility, security and performance, today announced that Axis Bank, one of the most trusted banks in India, has chosen Array’s APV2600 application delivery controllers to ensure the availability, security and reliability of its Axis Mobile mobile banking applications. Leveraging the latest in wirespeed encryption technology, APV Series application delivery controllers ensure high availability and scalability for the mobile application.
Axis Mobile caters to an ever growing mobile client base in India. For Axis Bank, growth in mobile users was unanticipated and exponential, totaling more than 200,000 active users within a span of six months. This sudden high usage spurt resulted in delays caused in part by overloaded and underutilized servers impacting end-user experience. Before extending Axis Mobile to a broader client base, the bank wanted to assure high availability and scalability for the application; as a result, Array’s application delivery controller was shortlisted, evaluated and successfully deployed.
Array Networks implemented high-availability cluster units of APV2600 ADCs to solve the bank’s traffic balancing issues. Array also implemented SSL offloading with strong cipher controls on the same units to improve server efficiency and give servers more compute power to dedicate to supporting mobile application traffic. APV2600 application delivery controllers are well known for boosting SSL performance to a far greater degree as compared to similarly configured and comparably priced alternatives. Mid-range APV Series appliances integrate high-end capabilities including SSL acceleration, TCP multiplexing, dynamic caching, selective compression and high-speed HTTP processing to raise the bar for mid-line, enterprise-class application delivery.
Benefits of Implementing Array Application Delivery Controllers
1. Customer Acquisition: Being one of the first private banks to offer mobile banking services attracted many new customers
2. Cost advantage: The cost of handling a transaction at a branch is much higher compared to anytime-anywhere secure mobile access. Conducting more transactions through mobile has the potential to reduce costs per transaction by 70% as compared with branch overhead for performing the same transaction
3. Application delivery controller ROI can be achieved within a year by significantly reducing branch and transaction overhead; currently Array systems execute 10,000 online transitions and over 1,000,000 queries per day
4. The Array solution is integrated with IMPS (Interbank Mobile Payment Service). IMPS offers an instant, 24X7, interbank electronic fund transfer service through mobile phones to enable users to perform various other transactions easily
Mr Nilesh Bhirud, AVP IT Systems and Solutions Group at Axis Bank: “Axis Mobile is a very critical online mobile banking application available for money transfer; it can be used round the clock by Axis bank customers. Array services have added great value in enhancing the initial design and ease of integration for our complex multi-tier application flows. Axis Bank has benefitted greatly from Array’s wire speed SSL off-loading and broad compatibility with mobile browsers for high performance, high availability mobile access.”
Mr Shibu Paul, Country Sales Manager at Array Networks: “We understand the common problems faced by banks, which give us an extra edge in providing them with right solutions that will provide immediate and measurable results. We thank Axis Bank and our application partner for providing great support in implementing the Array ADC solution seamlessly.”
About Axis Bank
Axis Mobile gives a true anywhere, anytime banking experience. The benefits you get from Axis Mobile are: We can get information at our fingertips, high security and great customer experience, fund transfer, bill payments and loads of other features. For more details please visit http://www.axisbank.com/agri-rural/speed-banking/axis-mobile/features.aspx.
About Array Networks
Array Networks is a global leader in application delivery networking, with over 6000 worldwide customer deployments. Powered by award-winning SpeedCore™ software, Array mobility, security and performance solutions are recognized by leading enterprise, service provider and public sector organizations for unmatched performance and total value of ownership. Array is headquartered in Silicon Valley, is backed by over 400 employees worldwide and is a profitable company with strong investors, management and revenue growth. Poised to capitalize on explosive growth in the areas of mobile and cloud computing, analysts and thought leaders including Deloitte, Red Herring and Frost & Sullivan have recognized Array Networks for its technical innovation, operational excellence and market opportunity. To learn more, visit www.arraynetworks.com.
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