From the Wires
Authentix and Goaltech Awarded Brand Protection Contract Renewal with Petrobras Distribuidora
By: Business Wire
Dec. 4, 2012 09:21 AM
Authentix, the global leaders in fuel authentication, and Goaltech, Authentix’ local Brazilian partner, renewed their brand protection contract for gasoline with Petrobras Distribuidora, the leading energy company in Brazil, following a full tender process. The brand protection program protects Petrobras Distribuidora gasoline in Brazil from adulteration and dilution.
Petrobras Distribuidora chose Authentix’ industry leading fuel authentication technology to ensure their fuel integrity beginning in 2006. Authentix markers are added to Petrobras Distribuidora’s gasoline and fuel testing for the markers is then conducted by the Petrobras Distribuidora quality program entitled, “De Olho no Combustivel” (“Keeping an Eye on Fuel”) to ensure that quality fuel is being sold. Authentix and Goaltech provide in-country support, training and auditing as part of the authentication program.
“The continuation of this brand protection program enables Petrobras Distribuidora to ensure that motorists in Brazil are receiving the high quality fuel they have come to expect,” says Jairo Della Libera Nascimento, Director of Goaltech.
“This program is another example of Authentix’ goal to provide value to our clients and form long-term relationships with key industry players like Petrobras Distribuidora,” states Lal Pearce, President, Global Business Development, Authentix. “The effectiveness and continued use of the Authentix fuel marking technology ensures that Petrobras Distribuidora delivers on their brand promise of fuel integrity.”
Authentix operates fuel marking programs on five continents helping leading Oil & Gas companies protect their brands and helping governments protect fuel tax revenues.
Authentix® is the global leader in fuel authentication. Serving clients including national governments and oil and gas brand leaders worldwide, our comprehensive fuel authentication programs are used to prevent the loss of sales and tax revenues and protect the integrity of fuels. These programs are built on a foundation of extensive fuel industry expertise which enables Authentix to accurately analyze distribution, identify and quantify areas of abuse, design and install sustainable solutions, and manage ongoing programs that ensure compliance and supply chain integrity. Authentix fuel authentication programs are proven and effective. Authentix solutions have allowed our clients to recover over $11 billion in lost revenues in the oil and gas, pharmaceutical and consumer goods industries alone.
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