From the Wires
Expedia Shares True Story of St. Jude Children's Research Hospital® Patient and her Travels to Inspire Hope
Latest Travel Video in Expedia's "Find Yours" Campaign Features User-Generated-Content to Encourage St. Jude Donations via Facebook, YouTube, Twitter and SMS
By: PR Newswire
Dec. 4, 2012 12:41 PM
BELLEVUE, Wash., Dec. 4, 2012 /PRNewswire/ -- As part of its "Find Yours™" campaign, Expedia.com® today introduced a video titled "Find Your Strength," that demonstrates how travel helps one young woman fulfill her promise to her best friend who lost his battle with cancer. The film follows the journey of St. Jude Children's Research Hospital® patient Maggie as she prepares to share her message of strength after coming to terms with her own cancer and discovers a renewed purpose in life. "Find Your Strength" is the seventh video in a series of stories that demonstrate that every trip is unique and has the power to be transformative. Expedia's most recent UGC video, "Find Your Understanding," has been viewed over two million times on YouTube.
"Find Your Strength" is Maggie's journey. It can be viewed in full at www.expedia.com/findyours.
St. Jude Children's Research Hospital is one of the world's premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases. The hospital's mission is to find cures for these kids by combining pioneering research with exceptional care. Consistent with the vision of founder Danny Thomas, no child is denied treatment based on race or religion, and no family ever pays St. Jude for anything, thanks to donations received through fundraising initiatives and partnerships with organizations like Expedia.
Expedia is inviting consumers to join the brand in donating to St. Jude Children's Research Hospital. Methods include:
Expedia's "Find Yours" campaign is about putting personal relevance and emotion back into the travel space. The entire campaign, which includes television commercials, was designed with ad agency 180LA, and features traveler-generated content.
Expedia, Expedia.com and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. © 2012 Expedia, Inc. All rights reserved. CST # 2029030-50. *Msg & Data rates may apply.
Web site: http://www.expedia.com/
St. Jude Children's Research Hospital
SOURCE Expedia, Inc.
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