From the Wires
Brush Buddies Makes Brushing Sexy With LMFAO
Brush Buddies expands Singing Toothbrush category with hits by chart-topping music group.
By: PR Newswire
Dec. 4, 2012 09:16 PM
FONTANA, Calif., Dec. 4, 2012 /PRNewswire/ -- Brushing your teeth is about to become sexy, as Bravado, the world's leading global music merchandising company, and Brush Buddies, the world's leading provider of singing toothbrushes, announce LMFAO as the newest music group to join the successful line of Brush Buddies Singing Toothbrushes. The announcement is made today by Tom Bennett, Chief Executive Officer of Bravado, and Anish Patel, Chief Executive Officer of Brush Buddies.
The Brush Buddies LMFAO Singing Toothbrush plays two of the duo's chart-topping hits, "Sexy & I Know It" and "Party Rock Anthem" – songs whose music videos have a combined total of more than 745 million views online. The toothbrush plays each song for two minutes, the dentist recommended length of time to brush.
Brush Buddies created the singing toothbrush category during the summer of 2011 with the launch of their first artist, Justin Bieber, then quickly expanded the line with new songs by Bieber and by adding Lady Gaga as a new artist.
"Bravado is excited to expand our partnership with Brush Buddies; the category leader in singing toothbrushes," states Bennett. "Brush Buddies proprietary technology delivers high-quality music with their products which makes them the partner-of-choice for our artists. We're confident that LMFAO fans will be just as excited."
"We are thrilled to announce LMFAO as a music group in our portfolio," states Patel. "Brush Buddies continues to represent our artists with products that reflect their individual style and with innovative packaging that allows consumers to play music directly from the brush while in the package."
Connect with Brush Buddies online for the latest news and information:
About Brush Buddies
Contact: Jessica Reza, Director of Consumer Products
Contact: Jeff Mellin, Director of Marketing
SOURCE Brush Buddies
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