From the Wires
Kenshoo Social and Shoutlet Partner to Unify Paid, Earned and Owned Media for Improved Marketing Campaign Attribution
By: PR Newswire
Dec. 5, 2012 07:31 AM
LONDON and LAS VEGAS, December 5, 2012 /PRNewswire/ --
Kenshoo Social and Shoutlet clients can now better understand what drives consumers to act
Leading cloud-based social marketing platforms, Kenshoo Social (http://www.KenshooSocial.com) and Shoutlet (http://www.Shoutlet.com), unveiled today at SMX Social an integrated solution for paid, owned and earned media. The offering improves campaign analytics, enabling marketers to more accurately and holistically measure, attribute and optimise social media campaigns and cross-channel marketing communications.
Through Kenshoo Social and Shoutlet, clients gain visibility into the impact of owned media assets, and paid social advertising, ultimately driving more accurate captures of revenue-driving activity, down to the individual page posts. This functionality illuminates the full value of social media initiatives by enabling brands to better understand how paid and owned social media activity contribute to the purchase process.
"The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to monitor a consumer's path to action following each interaction with the brand," said Jason Weaver, CEO of Shoutlet. "This detail enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns."
The partnership allows marketers to better evaluate which strategies resonate most with social media users and apply those insights to achieve deeper brand engagement and optimise click-to-sale conversions. Additionally, through the Kenshoo Universal Platform, marketers can view social media performance alongside search and other channels to holistically assess campaign activity and bottom-line results.
"Kenshoo Social clients who run multi-channel campaigns can now examine a more complete picture of their brands' interaction with consumers and assess the value driven by owned and paid social media," said Sivan Metzger, General Manager of Kenshoo Social. "Marketers who better understand this interplay can more effectively outperform competitors, avoid costly errors, and optimise campaigns much faster and smarter."
In addition to announcing the new partnership at SMX Social, both companies launched major platform updates. Kenshoo Social released a beta of Kenshoo Social 2.0 and Shoutlet announced the next iteration of its platform, Shoutlet 6.0, which includes significant new features and updates to existing functionality. Platform demos and information are available on the Kenshoo Social and Shoutlet websites.
Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As 1 of only 2 companies in the world designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Kenshoo Social is an operating unit of Kenshoo, a global leader in digital marketing software directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears, Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.
Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.
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