mobily, one of the two largest mobile telecommunications companies in Saudi Arabia, is a regional thought leader in the optimization of IT operations. As such, it quickly saw the benefits of cloud computing and embarked on a major strategic initiative to fully implement cloud and automate its IT infrastructure.

After a thorough competitive review, mobily selected the BMC Cloud Lifecycle Management (CLM) solution from BMC Software (NASDAQ: BMC) because of its proven ability to deliver on key business requirements for the telecommunications leader. The company also engaged BMC Consulting Services to ensure a smooth and rapid implementation.

“As a longtime partner of BMC Software, we have been very impressed with the company’s approach on Business Service Management and their best practices concerning the automation of our IT services,” said Medhat Amer, CIO at mobily.

Haithem AlFaraj, VP of IT operations at mobile, added, “The use of BMC Services meant that the implementation and execution of the project was very well organized and efficient. Because of that we were able to manage all the required changes that arose during the implementation process itself.”

The Challenge

mobily wanted to implement a private cloud that would automate service provisioning, provide an easy-to-use interface to encourage rapid take-up by end-users and ensure scalability for anticipated growth.

The Solution

mobily implemented the BMC Cloud Lifecycle Management solution to meet these objectives. The company also engaged BMC Consulting Services, including its BMC Cloud Rapid Deployment and BMC Education Services offerings.

Benefits

With BMC Cloud Lifecycle Management and supporting BMC Consulting Services, mobily:

• Reduced time for provisioning services from three to four weeks to 35 minutes
• Increased IT productivity by automating manual capacity management processes – such as provisioning – across both the physical and virtual data center environment
• Eliminated bottlenecks that delayed deployment of new applications
• Obtained quick, dashboard-driven access to data that enabled better planning for data center power and cooling requirements over time

For more information on mobily’s implementation and the BMC Cloud Lifecycle Management solution, please:

• Read the full mobily case study
• Watch the BMC Cloud Life Cycle Management Demo
• Access the BMC Cloud Computing Community
• Visit the On the Mark blog
• Follow @BMCSoftware and @BMCCloud on Twitter
• Become a fan of BMC on Facebook

Business runs on IT. IT runs on BMC Software.

Business runs better when IT runs at its best. Tens of thousands of IT organizations around the world -- from small and mid-market businesses to the Global 100 — rely on BMC Software (NASDAQ: BMC) to manage their business services and applications across distributed, mainframe, virtual and cloud environments. BMC helps customers cut costs, reduce risk and achieve business objectives with the broadest choice of IT management solutions, including industry-leading Business Service Management and Cloud Management offerings. For the four fiscal quarters ended September 30, 2012, BMC revenue was approximately $2.2 billion. www.bmc.com

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