From the Wires
Monetate Influences Over $1 Billion of Ecommerce Sales During Black Friday/Cyber Monday Week
Platform Drives 44 Percent More Ecommerce Sales Than in 2011
By: Marketwired .
Dec. 5, 2012 01:26 PM
PHILADELPHIA, PA -- (Marketwire) -- 12/05/12 -- Monetate, a leading technology solution which creates personalized online customer experiences for clients by leveraging real-time and historical big data, announced today that its platform influenced over $1 billion in U.S. ecommerce sales during the 2012 peak Thanksgiving holiday shopping week, up 44 percent from 2011 comparable traffic.
The news is no surprise to David Brussin, CEO and Founder of Monetate, as online shopping continues to evolve and grow to meet consumer expectations.
"Consumers are demanding more convenient web experiences across a broader variety of devices including smartphones and tablets, and we've seen that trend explode over the holiday shopping weekend," said Brussin. "Fortunately, our retail clients were prepared for this 'buy-on-the-fly' culture and were able to meet consumer needs by allowing them to find and purchase the products they wanted quickly and easily, regardless of which device they were using."
With Monetate, marketers can create a web experience that reacts intelligently to a customer based on purchase history, device, demographics, in-session browsing behavior and more, resulting in higher conversion rates, better customer satisfaction and increased revenues.
Monetate added more than 80 enterprise customers this year, including Macy's, Frontier Airlines, Patagonia, Tommy Hilfiger, OfficeMax, and Drugstore.com.
Monetate's solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.
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