From the Wires
TheDayGroup.net Announces New Strategies for Reaching B2B Businesses
TheDayGroup.net announces new strategies that it uses to reach prospective B2B leads. The strategies described are also recommended by TheDayGroup.net for other businesses that would like to reach more B2B leads
By: PR Newswire
Dec. 5, 2012 01:54 PM
GREENWICH, Conn., Dec. 5, 2012 /PRNewswire-iReach/ -- The executive leadership team at TheDayGroup.net is pleased to announce the development of new strategies for reaching B2B (business to business) leads. With more than 20 years of experience, the technology and marketing forecasting/publisher has grown with the Internet.
A company spokesperson commented on the firm's growth: "TheDayGroup.net was founded in the early 1990s around the same time that many Americans began purchasing home computers and subscribing to dial up services. This was still five years before Google was founded (1998), to put things in perspective."
As the company continues to grow, executive leadership at TheDayGroup.net is always looking for new ways to reach a growing number of clients. The company spokesperson remarked, "Many of the strategies we're using today – blogging, social media, etc. – didn't even exist when we began as a company in the early 1990s. However, we're now using the Internet to reach the majority of our B2B leads, and turn them into clients."
"One of the main strategies we're currently employing is blogging," said a spokesperson for TheDayGroup.net. "We've seen the results that other B2B businesses and consulting firms are getting, and now we've decided that it's something we can't afford to miss out on."
According to Mike Volpe, a blogger for HubSpot (a marketing and SEO company) many B2B companies are using blogs to generate leads. Volpe and other B2B blogging experts believe that by publishing great content, developing unique offers, and writing strong calls-to-action, any B2B company should be able to generate leads.
Marketing experts at TheDayGroup.net have found many helpful resources to begin the process of starting an effective B2B blog. Articles from experts like Joel York of B2B Marketing Strategy and Galen DeYoung with Search Engine Land have helped marketers at TheDayGroup.net develop thought leadership and other essential B2B blog marketing strategies.
In addition to using blogging, the leadership at TheDayGroup.net is announcing the use of social media for reaching a wide B2B audience. A spokesperson for TheDayGroup.net commented on the company's use of social media: "It seems that fewer B2B businesses are using Facebook for social media purposes. In earlier years, it was a sound medium for reaching new leads. Now, however, with tightened restrictions and greater limitations, many B2B companies are turning away from Facebook as a medium."
Though Facebook may not be an integral part of The Day Group's strategy, the firm is looking into developing a presence on Twitter and LinkedIn. A compelling article from Maria Pergolino on the Marketo Blog has convinced executives at TheDayGroup.net to join LinkedIn. The article points to four specific reasons for why B2B companies should create LinkedIn company pages. According to Pergolino, companies can take advantage of recommendations, post videos, create special offers, and give a voice to their products.
While LinkedIn is receiving the majority of The Day Group's social media attention, executives have also been persuaded to develop a Twitter account. A recent blog post from Oli Gardner at UnBounce reveals that companies on Twitter get twice the number of leads per month as their competitors.
In addition to developing a presence on social networking sites, TheDayGroup.net is creating informative how-to articles to better serve potential clients. "Never underestimate quality content and strong writing," remarked a spokesperson for TheDayGroup.net. "We believe that by creating compelling content, we can reach new leads faster – and more efficiently – than ever."
Articles like Tina Jin's at Atomic Reach convinced executives at TheDayGroup.net to start creating original and valuable content for prospective leads. "We're excited to announce these new developments, and we're extremely excited to report back on them later on in 2013," commented a spokesperson for TheDayGroup.net.
About: TheDayGroup.net is a marketing and technology consulting/forecasting/analyst firm in Greenwich, Connecticut with 20+ years of experience.
Category: social media, business, marketing, press,
The Day Group
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