yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Yoga Journal Releases 2012 Yoga in America Market Study
Number of Practitioners Increases to 20.4 Million

SAN FRANCISCO, Dec. 5, 2012 /PRNewswire/ -- The latest "Yoga in America" study, just released by Yoga Journal ( shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study*, an increase of 29 percent. In addition, practitioners spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations, and media. The previous estimate from the 2008 study was $5.7 billion*.

Data for this survey, the most comprehensive study of the consumer yoga market available, were collected by Sports Marketing Surveys USA on behalf of Yoga Journal.

The 2012 study indicates that 8.7 percent of U.S. adults, or 20.4 million people, practice yoga. Of current non-practitioners, 44.4 percent of Americans call themselves "aspirational yogis"—people who are interested in trying yoga.

"The number of practitioners and the amount they spend has increased dramatically in the last four years," says Bill Harper, vice president and group publisher of Active Interest Media's Healthy Living Group. "Companies that want to advertise to the health-and-fitness market for women will want to make sure that yoga is a strong segment in their target."

The study also collected data on age, gender, and other demographic and lifestyle factors. Of the yoga practitioners surveyed:

•82.2 percent are women; 17.8 percent are men.

•The majority of today's yoga practitioners (62.8 percent) fall within the age range of 18-44.

Length of practice:
•38.4 percent have practiced yoga for one year or less; 28.9 percent have practiced for one to three years; 32.7 percent have practiced for three years or longer.

Level of practice:
•44.8 percent consider themselves beginners (22.9 percent are new to yoga; 21.9 percent are beginning to practice yoga after taking some time off); 39.6 percent consider themselves intermediate; 15.6 percent consider themselves expert/advanced.

Motivation for practice:
•The top five reasons for starting yoga were: flexibility (78.3 percent), general conditioning (62.2 percent), stress relief (59.6 percent), improve overall health (58.5 percent) and physical fitness (55.1 percent)

The growth in the yoga market is reflected in the growth of Yoga Journal magazine, which recently announced a rate-base increase to 375,000 from 350,000 effective January 2013.

About Yoga Journal:
Yoga Journal ( is the most widely read yoga magazine in the world. It was founded in 1975 and now has 10 international editions. Yoga Journal hosts four major conferences a year, and produces many best-selling yoga DVDs. Yoga Journal magazine is now available on the iPad, Nook, and Kindle Platforms.

Yoga Journal is owned by Active Interest Media, Inc. (, a consumer-enthusiast media company based in El Segundo, Calif., that serves a base of loyal constituents through print, events, and online products. The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private equity investment firm Wind Point Partners.

* Study conducted by Harris Interactive Service Bureau

SOURCE Yoga Journal

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privac...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask ...
As companies adopt the cloud-to-streamline workflow, deployment hasn’t been very seamless because of IT concerns surrounding security risks. The cloud offers many benefits, but protecting and securing information can be tricky across multiple cloud providers and remains IT’s over...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, n...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website MATLAB compatible, f...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers