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Market Research Report -- 42% of U.S. Executives Prefer Online Purchasing Through Search Engines

ROCKVILLE, MD -- (Marketwire) -- 12/06/12 -- has announced the addition of the market research report "Global Business Travelers' Online Shopping Habits, 2012-2013," to their product offering.

According to the Canadean survey, the majority of business executives from Europe, North America and Asia-Pacific identify 'online retailing,' 'department stores' and 'hypermarkets, supermarkets and hard-discounters' as the top three retail channels that they use. The survey reveals that a significant percentage of business executives from Europe under 30 years of age and between 30 and 60 years, acknowledged that they shop online, compared to business executives 60 or above. Whereas, according to North American business executives, regardless of gender, 'online retailing,' 'department stores,' and 'drug stores and health and beauty stores' are identified as the leading retail channels.

Furthermore, product categories such as 'electrical and electronics,' 'sports and leisure,' and 'music, video and entertainment' are purchased online 'every few months,' as identified by 57%, 44%, and 42% of Asia-Pacific business executives respectively. In addition, product categories such as 'electrical and electronics,' 'home and garden products' and 'sports and leisure' are purchased online 'every few months' as identified by 68%, 52% and 50% of business executives from Europe respectively.

The survey depicts that 72% of business executives have each identified 'hypermarkets' and 'department stores' as other key retail channels as well as 'online retailing.' Illustrating this, in August 2012 British discount retailer Wilkinson announced its plans to launch 10 new retail stores in the UK during 2012. Additionally, women's wear brand, SuperTrash, which is based in the Netherlands, is planning to open its first store in Mayfair, London, UK as part of its expansion plan. Furthermore, the UK discount retailer Poundworld revealed its plans to launch 250 new retail outlets in the country by the end of 2017.

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About Canadean

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight.

By researching markets in a holistic way, Canadean's research methodology enables clients to make informed strategic decisions that are founded on robust and reliable data and market insights. We specialize in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.

About is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover,'s Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit

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