From the Wires
Meyers Engage - Printer Launches New Consumer Engagement Marketing Division
By: PR Newswire
Dec. 6, 2012 11:00 AM
MINNEAPOLIS, Dec. 6, 2012 /PRNewswire/ -- With more than 30 years of creating retail marketing solutions for the world's top brands, Meyers is proud to introduce Meyers Engage, a new digital promotion division that will serve the Consumer Packaged Goods and Quick Serve Restaurant industries, and their agencies. Using cloud-based software platforms and mobile applications, Meyers Engage will help the world's best-known brands connect directly to customers through fun, informative and rewarding content. The division, which will launch in December 2012, has already begun deploying digital marketing campaigns for two internationally renowned brands: a snack food and a coffee brand.
"This is the perfect extension to what we've been achieving for over 30 years: linking the world's best-loved brands to the shopper," said Fred Silloway, president of Meyers Retail Marketing Solutions. "ComScore figures, published by TechCrunch reveal that sometime during 2013, more users will access the Internet through mobile devices than desktop computers. Our goal is to create and/or execute engaging digital marketing campaigns that leverage mobile technology and the Internet to build brand loyalty, deepen the two-way conversation between the brand and the consumer, and drive shoppers back into the retail environment."
Meyers Engage uses innovative technologies to open the door for consumers to connect with their favorite brands in personalized and relevant ways: through games, contests, social media, and loyalty programs that can be accessed anytime, anywhere. The division's digital marketing solutions will also help brands gain unique insights into their customers' behaviors while expanding market position and increasing revenue.
Meyers Engage will be led by Michael (Mic) Tienken, who has been named vice president of Digital Promotions. Tienken brings over 17 years of experience in Web development, digital promotions and online marketing to the new division. He has successfully executed hundreds of Web marketing initiatives for nonprofit organizations, small businesses and Fortune 500 enterprises. Tienken is an expert in search engine marketing (SEM) and optimization (SEO), helping his clients increase targeted Web traffic and achieve their sales and marketing goals.
"Mic Tienken will be leading a team that has broad marketing expertise across a number of industries," Silloway said. "We're thrilled to finally assemble this highly-skilled, creative group to help our clients engage their customers on a deeper level."
For over 30 years, Meyers more has been deepening relationships between top brands and their customers in the retail marketing arena. From design through production, Meyers is a leader in the markets it serves as well as a trusted partner to a range of companies, including Frito-Lay, Anheuser-Busch, Kraft, Hormel Foods, Walmart, and Target. For more information on the launch of Meyers Engage, visit www.meyersengage.com.
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