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Research and Markets: Central Europe B2C E-Commerce Report 2012

Research and Markets ( has announced the addition of the "Central Europe B2C E-Commerce Report 2012" report to their offering.

B2C E-Commerce in Germany, Switzerland, and Austria continuing to rise

In its latest Central Europe B2C E-Commerce Report 2012, Hamburg-based secondary market research company analyzes current trends, sales, shares, as well as leading product categories, Internet users, online shoppers, and leading competitors in the B2C E-Commerce markets in Germany, Switzerland, and Austria.

While B2C E-Commerce sales in Germany have grown at an increasing speed in the years up to 2012, the pace of growth in both Austria and Switzerland has slowed. The share of online shoppers on the population was also higher in Germany in 2011, than in its two neighboring countries.

Key Findings:

- In Germany in 2011, Internet pure players accounted for the highest B2C E-Commerce sales, while M-Commerce was increasing in popularity.

- B2C E-Commerce sales in Germany and Switzerland increased by a double-digit percentage figure in 2011, compared to 2010. In Austria, B2C E-Commerce Sales are expected to reach a CAGR of nearly +10% between 2011 and 2016.

- Apparel, Textiles and Shoes was the most purchased online product category in Germany in 2011, followed by Media, Picture, Sound. In Switzerland, Travel & Hotel and Books & Magazines were the most purchased online product categories by individuals in January 2012 and in Austria, Clothing, Sports Goods was the most purchased online product category in Q2 2012, followed by Holiday Accommodation and other Travel Arrangements.

- In terms of online sales, was the leading online shop in Germany in 2011, followed by, while the leading online shops in Switzerland were and In Austria in 2010, and were able to generate the highest online sales.

Companies Mentioned

- Amazon


- Notebooksbilliger

- Conrad

- Weltbild

- Bonprix

- Esprit

- Hm

- Thomann

- Baur

- Digitec

- LeShop

- Brack

- Arp

- Distrelec

For more information visit

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