Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Brand Loyalty Key to Stabilising and Growing Retail Stores, Advises Synqera

ST. PETERSBURG, Russia, Dec. 17, 2012 /PRNewswire/ -- The retail market may have experienced a downturn in recent years due to the challenging economic climate; however, according to leading technology firm Synqera, brand loyalty is the key to growth in the retail sector. Therefore, retailers should be doing everything they can to support brands in their efforts to secure loyal followers.

Whilst it is recognised that customer loyalty is a major consideration for both brands and retailers in a highly competitive market, retailers should also think about innovative ways to achieve higher engagement, advises Synqera, developers of the multi-media payment terminal SIMPLATE.

Kirill Gorynya, CEO of Synqera, explains: "Establishing brand loyalty is not a new concept and retailers have been keen to aid brands in this quest with various in store marketing tactics, as it has a direct benefit to them. However, the approach needs to move with the times if retailers are to grow, and both retailers and brands should be grabbing the opportunity to capitalise on the latest developments in technology to keep one step ahead of the competition.

"Loyalty schemes have certainly become not only popular but expected by shoppers. Social media channels have also been widely utilised by brands to great effect, but in a noisy arena, a more sophisticated approach is required. The latest retail technology devices allow retailers and brands to jump on board in a new and exciting area."

Synqera recently developed and brought to market SIMPLATE, a media communications device used at the point of payment that utilises real-time data to target the customer at this crucial time. SIMPLATE allows retailers to get the most out of offers and incentives in-store by using customer data to tailor them to each shopper. It enables integration into the retailer's current infrastructure to enhance existing loyalty schemes, and offers an advertising platform for brands and partners – which creates an additional revenue stream for the retailer.

The device features a touch screen and a camera that can verify the customer, allowing it to make offers and advertising even more bespoke. There is also NFC (Near Field Communication) technology, which can facilitate contactless transactions and read authorised loyalty and payment cards. The terminal is also connected to the internet to for possible usage of the external data, alignment with on-line services and customer's social media profiles.

Kirill concluded: "The world of technology is continually evolving and the retail sector is no different. Those who do not embrace the developments will get left behind, I believe, as technology is the key to continued growth."

For further information about Synqera and the SIMPLATE platform, visit www.synqera.com.

Contact: Georgina Dunkley, Client Service Director at Punch Communications Synqera@punchcomms.com or 01858 411 600.

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Synqera

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. A collaboration by Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest, these expe...
Vormetric on Tuesday announced that Rackspace Hosting has joined the Cloud Partner program, and will be offering encryption and key management services to customers via Vormetric's Transparent Encryption solution. Vormetric's Transparent Encryption combines the performance, flexi...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things...
up.time, from uptime software, monitors performance, availability and capacity across all servers, virtual machines, applications, IT services, and the network. Proactively find IT system performance issues before they happen, report on total capacity, easily identify troublemake...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation o...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

TAIPEI, July 30, 2014 /PRNewswire/ --