DALLAS and ENGLEWOOD, Colo., Dec. 17, 2012 /PRNewswire/ -- AT&T* and Starz Entertainment, LLC, announced today the launch of STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY, for AT&T U-verse® TV subscribers of the STARZ, ENCORE, and MOVIEPLEX premium channels and services.  

The AT&T U-verse TV launch of MOVIEPLEX PLAY is Starz Entertainment's first for the authenticated online premium service.

Provided at no additional monthly charge for STARZ subscribers, the three authenticated online PLAY services provide a new suite of easy-to-use, online viewing options for AT&T U-verse TV subscribers to enjoy the quality original programming and commercial-free movies offered on the STARZ, ENCORE, and MOVIEPLEX services.

STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY apps for iPhone, iPad, and iPod touch are available as free downloads from the App Store. The STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY PC/Mac® interfaces are available at www.starzplay.com, www.encoreplay.com, and www.movieplexplay.com respectively. STARZ PLAY, ENCORE PLAY and MOVIEPLEX PLAY are accessible currently through Wi-Fi and broadband connections.

"We're very pleased to further expand our Starz offering and give U-verse customers access to STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY online and across mobile and tablet apps," said Jeff Weber, President, Content and Advertising Sales, AT&T. "We are delighted to be the first service to launch MOVIEPLEX PLAY and provide even more options for our premium customers to enjoy great movies and original programming from Starz across multiple platforms."

"The PLAY services have been warmly received in the marketplace and are in great demand from our distributors.  We are very happy that AT&T is now onboard as the latest launch partner and able to help debut the new MOVIEPLEX PLAY service," said Ed Huguez, President of Affiliate Distribution for Starz Entertainment.  "The PLAY platforms are an exciting way for premium subscribers to enjoy the great depth and breadth of programming offered across the three flagship services from Starz."

AT&T U-verse also offers STARZ ONLINE, ENCORE ONLINE, and MOVIEPLEX ONLINE authenticated online advanced services for AT&T subscribers to enjoy great premium movie and original content on PCs, Macs, tablets and portable devices via U-verse TV, Uverse.com, and the U-verse app for tablets and smartphones.

Great Movies/Originals on the New PLAY Services
STARZ PLAY offers approximately 400 monthly selections, including 300 movies comprising first-run films from Disney (Cars 2, The Muppets) and Sony (The Girl with The Dragon Tattoo, 21 Jump Street) and other great films from a wide selection of Hollywood studios, and 100 episodes of exclusive STARZ Original series, including "Spartacus," "Magic City," and "Boss."

ENCORE PLAY offers about 900 monthly selections, with 300 movies and select originals (Midnight in Paris, Jurassic Park, The Smurfs, "Titanic: Blood and Steel," "Moby Dick").

MOVIEPLEX PLAY (True Lies, The Rock. American Graffiti, Mr. Holland's Opus, Philadelphia) offers additionally about 200 movies every month.

Features/Functionality of the New PLAY Services
STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY offer robust online access to the best of the quality movie, TV, and original series content offered by the respective Starz Entertainment premium services. With a simple and intuitive layout and design, each application offers new ways to enjoy the wide range of premium content offered on the STARZ, ENCORE and MOVIEPLEX channels and services.  Resume functionality allows the user to seamlessly pick up from where they left off in watching a great movie or TV show on any registered device in the account.

Easy set-up of parental controls provides families with options for limiting content accessibility.  Menus, screens and commands are optimized for touchscreens to provide a fun, but efficient, means to drop down and swipe through the quality content selection and viewership controls.  Facebook and Twitter integrations let fans talk about the latest episode of their favorite STARZ Original series or big hit movie. 

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uverse to see if you qualify.

About Starz Entertainment
Starz Entertainment, LLC, is a premium movie and original programming entertainment service provider operating in the United States. The company offers 17 premium channels including the flagship STARZ^® and ENCORE^® brands with approximately 20.8 million and 34.3 million subscribers respectively.  Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for its STARZ, ENCORE and MOVIEPLEX brands.  Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, a wholly-owned subsidiary of Liberty Media Corporation (NASDAQ: LMCA).

SOURCE AT&T Inc.