Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Godiva Sweetens the Deal with Loyalty
Godiva shares the secret recipe to a successful customer loyalty program

CLIFTON HEIGHTS, Pa., Dec. 17, 2012 /PRNewswire-iReach/ -- Strengthening ties with a retailer's best customers continues to be a priority as we enter 2013. Loyalty programs have proven to be one of the most cost effective and successful ways to acquire, retain, and convert good customers into best customers. Retaining 5% of your customer base can increase revenues by 50%. Godiva is maximizing their customer potential by taking advantage of creative loyalty strategies.

During a recent webinar with Godiva and Demandware, Jordan Majkszak, Director of Marketing at ProfitPoint, a leading provider of loyalty programs, states that, "Consumer spending is 46% higher with companies that offer loyalty programs". Majkszak states, "The key to a successful loyalty program is to move beyond simple transactional data and increase the revenue potential by building customer relationships through targeted and relevant promotions and rewards." Majkszak went on to say that, "Programs must resonate with each customer, build visibility and advocacy, and differentiate you from the competition. Otherwise your loyalty program will go stale and become just another tag on a key ring."

Godiva Chocolatier has found success in creative customer loyalty strategies by combining social media, sweepstakes, and loyalty with their recent "Cake Bash Sweepstakes". Barbara Eskin, Director-Development, Loyalty & Acquisition, said their objective was to "drive fan growth and acquisition". Eskin said, "Visits exceeded expectations by over 30%, unique entrants exceeded expectations by 11% and nearly 3 times the amount of fans 'talked about us' than was forecasted." An aggressive set of communication levers were put in place to support their predetermined success indicators that included email, social media, boutique collateral, catalog advertisements and website announcements. The sweepstakes itself was hosted on Facebook.

Godiva also uses many promotional loyalty programs that help address the seasonality of their business vertical and act as a refer-a-friend promotion to support customer acquisition initiatives. For example, any customer that spends over $50 on products between Black Friday and Christmas receives a $10 promotional gift card that is valid for redemption between the day after Christmas until the last day of January. Why make the cards valid only during a certain time? "This is a great tool when traffic might be a little off", Eskin said.

Additional promotional loyalty programs used by Godiva include a "gift with purchase". Eskin says, "Godiva's promotional loyalty program success is built on surveying our customers to understand what their personal interests are and building promotions that reflect those interests." Their recent free apron with a purchase over $30 promotion exceeded their expectations and sold out in less than 10 days.

Rick Kenney, Director of Strategic Initiatives with Demandware states, "Retention efforts like loyalty programs are clearly an efficient investment. Returning visitors are 9 times more like to make a purchase than a first time visitor."

In closing, Majkszak reinforced a few key points about successful loyalty programs - keep programs simple and keep them fresh, get ready to take your loyalty program mobile, incorporate social media and incent your influencers, and use promotional loyalty to keep your customers engaged and interested in your programs.

View The Recorded Webinar Here

Media Contact: Jordan Majkszak ProfitPoint, Inc., 8885416789, jordan@profitpoint.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE ProfitPoint, Inc.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common...
Maintaining lower development environments can become an unbearable headache. Changes to an application, service or API are seldom completely testable, leaving us to discover broken code when it’s too late. This lack of visibility into application dependencies severely limits ear...
The cloud provides an easy onramp to building and deploying Big Data solutions, particularly the latest technologies that favor scale-out architectures. In his session at 5th Big Data Expo, Harold Hannon, Sr. Software Architect at SoftLayer Technologies, will discuss how transi...
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. Experts Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest collaborate to explore...
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the con...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News
Parsons is pleased to announce that it has acquired Secure Mission Solutions, a premier provider of ...