From the Wires
Sales Gamification Company LevelEleven Launches LeaderTV and New Updates to Contest Builder
Displays Real-Time, Contest Scoreboard to Motivate Teams and Encourage Collaboration
By: Marketwired .
Dec. 17, 2012 02:51 PM
DETROIT, MI -- (Marketwire) -- 12/17/12 -- LevelEleven, the sales gamification and CRM solutions company, today announced the availability of LeaderTV along with new features to Contest Builder, the top-ranked gamification app on the Salesforce AppExchange.
LeaderTV makes Contest Builder scoreboards an important focus in office environments by producing a live visual display for big screen TVs and computer monitors to further help motivate sales, support teams and promote Salesforce adoption. Today's news underscores the company's recent launch and funding announcement of $1 million in seed funding led by Detroit Venture Partners with an equity stake from ePrize.
Available on the Salesforce AppExchange, Contest Builder enables companies to motivate or incentivize any behavior in the sales process or customer support environment by creating custom competitions and leaderboards, and then sharing real-time updates via email and Salesforce Chatter, the leading enterprise social network. Built in HTML5 using native salesforce.com technologies including Visualforce and Apex, LeaderTV leverages responsive design making it capable of displaying Contest Builder leaderboards on a variety of screens.
LevelEleven also announced a number of new Contest Builder features, including:
"We had been eagerly awaiting the launch of LeaderTV," said Josh Delisle, vice president, worldwide sales for Dyn. "At Dyn we preach hustle and I know that LevelEleven's dynamic dashboard tool, with the visual TV component, is going to provide extra motivation to all of our reps and bring out their very best."
"Using gamification tactics in enterprise sales environments has proven to be an effective tool for motivating teams to focus on the right goals," said Carter Lusher, research fellow and chief analyst at Ovum. "Applications like LevelEleven's Contest Builder are helping organizations incentivize and reward the right behaviors that matter to their business. Adding a public leaderboard via a connected TV is a logical addition as it efficiently leverages social and reputational mechanics. No sales team member walking by the TV will want to see their names at the bottom of the list."
"Our high impact leaderboards and automated contest updates have always been a top feature of our app. Dialing that up a notch by broadcasting it on a large screen TV, with beautiful creative, adds even more energy and excitement within a sales or support team," said Bob Marsh, CEO of LevelEleven. "It taps into the competitive nature of people, just like a scoreboard at a sporting event. If you can see it, it's top of mind which keeps people focused on executing on their goals."
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