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Joan of Arc® French Cheeses To Give Away Daily Gift Cards Through January/February Promotion

RICHFIELD, Wis., Dec. 17, 2012 /PRNewswire/ -- DCI Cheese Company ("DCI") is pleased to announce its latest promotion:  "It's Not You, It's Brie," an enter-to-win contest sponsored by Joan of Arc, the company's line of French cheeses. Throughout January and February, daily prize winners will each receive a $50 gift card that can be used to take a loved one out to dinner.

Shelf talkers with tear pads featuring a coupon for Joan of Arc cheeses can be found in participating retailers throughout the January 1–February 28 contest. Additionally, consumers with smart phones can connect directly to via the promotional display's QR code to access the online entry form and product coupon and to view recipes and wine pairings.

Joan of Arc is the oldest trademarked brand of French brie available in the United States and features a rich, buttery, earthy flavor that works well in hors d'oeuvres, appetizers and as a dessert. Joan of Arc also offers other fine French favorites such as camembert, plain and flavored chevre varieties, goat brie and Roquefort.

"The $50 gift cards will provide our daily winners with valuable savings to treat their loved ones to a nice dinner at more than 18,000 restaurants nationwide," says Katie Jury, DCI's Marketing Manager. "But you don't necessarily have to go to a five-star restaurant to show your appreciation to that 'special someone,'" she continues. "You can also set up a simple spread with Joan of Arc brie, strawberries and champagne for a special at-home date."

Details about the Joan of Arc "It's Not You, It's Brie" promotion, including full contest rules, will be available on the contest website ( throughout the promotion. Prize winners will be announced throughout the promotion on the brand's Facebook page: Retailers interested in purchasing Joan of Arc cheeses can contact a DCI sales representative by e-mail at or by phone at 1.800.782.0741.

About DCI Cheese Company

Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including Black Creek®, Great Midwest®, Joan of Arc®, King's Choice®, Nikos®, Organic Creamery®, Salemville® and Stella®, among others. DCI's value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit

About is the trusted and valued source connecting restaurants and diners nationwide. The company offers savings at more than 18,000 restaurants nationwide with more than 45,000 gift certificate options. brings people together to relax, converse and enjoy well-prepared and -served meals at affordable prices. To date, customers have saved more than $500 million through the gift certificate program. has operated since 1999 and is based in Arlington Heights, Ill.

SOURCE DCI Cheese Company

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