From the Wires
DMG Launches Traffiliate for Mobile with Enhanced Targeting and Post Click Optimization
By: PR Newswire
Dec. 18, 2012 05:03 AM
RA'ANANA, Israel, December 18, 2012 /PRNewswire/ --
New version analyzes hundreds of mobile variables in real time to automatically generate media plans that optimize ROI
DMG (DSNR Media Group) - a global provider of digital advertising solutions for online, mobile, and social, announced today the availability of the newest version of of its Traffiliate for Mobile platform including new targeting capabilities, landing page optimization and automatic media plan generation. Using patent pending technology, Traffiliate for Mobile automatically analyzes and optimizes hundreds of mobile variables to generate the best media plan, with precise targeting that will meet CPA goals for mobile advertisers.
Traffiliate for Mobile monitors a wide range of parameters, including: Carriers, OS, Device Make and Model, Publishers, Geo, Browser, and connection type to find the combination that delivers the highest conversion rate, enabling advertisers to focus on best-performing channels for more precise and cost effective media buying. It aggregates and manages multiple mobile parameters to unified reporting allowing a full comparison between DMG's network publishers, to find the best match to its advertisers. In addition to increasing ROI by finding the best and most qualified click for the advertiser, Traffiliate for Mobile eliminates costly and inefficient labor intensive tasks.
As part of providing full service to digital advertisers, DMG also offers advanced tracking and unified reporting across multiple platforms, HTML5 creative for the most engaging mobile ads, and consulting services for boosting mobile campaign performance .
"With the increasing demand for effective mobile advertising, there is an urgent need for new methods for mobile ad measurement, analysis and optimization, "said Hilla Dagan, Director of Mobile Division at DMG. "We are committed to enabling advertisers to take advantage of this growing mobile opportunity by continuously creating new technologies and services to successfully track, engage and convert mobile users."
For more information, visit http://www.dsnrmg.com.
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