From the Wires
eHarmony CEO Dr. Neil Clark Warren Restores Brand Identity, Partners with Ocean Media for Media Planning and Buying
By: Business Wire
Dec. 18, 2012 06:05 AM
eHarmony today announced that it is returning its media planning and buying account to Ocean Media (www.oceanmediainc.com), one of the country’s largest independent media planning and buying firms. Ocean will provide expertise in increased media performance, analytics and strategic counsel. Gross billings in 2013 are expected to exceed $55 million.
“We have already seen improvement in customer registration by placing our commercials highlighting our success couples in the right media at the right time, having increased our registrations by approximately 20 percent compared to prior months,” said Dr. Neil Clark Warren, founder and chief executive officer, eHarmony. “Moving back to a media strategy that once again differentiates eHarmony and reflects our purpose as the site to go to for highly compatible, long-term successful relationships is the key to both customer retention and growth as we develop new products and services.”
“eHarmony is a world-class brand that continues to transform the category, knowing the company and the space so well, we know together we can achieve the next level in media performance and business growth,” said Mike Robertson, founder and co-CEO of Ocean Media.
eHarmony has built a globally recognized, trusted brand over the last 12 years. An average of 542 eHarmony members marry every day in the United States as a result of being matched on the site; that accounts for nearly five percent of new U.S. marriages*. The company has recently announced it would expand its products and services with the first of these expected to launch during Q2 of next year. New areas will provide products and services to help people find more satisfying jobs and help individuals know themselves better, a focus Dr. Warren believes is key to having more satisfying relationships in every aspect of life.
Ocean Media is the agency behind ad campaigns that have helped build such brand names as Priceline.com, Ancestry.com, FreeCreditScore.com, Overstock.com, and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization. Each campaign is designed to reach the right audience, stimulate action and achieve results. Ocean will begin work in Q1 of 2013.
Santa Monica, Calif.-based eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. On average, 542 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 5% of new marriages.* Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Brazil, and through its affiliation with eDarling, in 11 countries throughout continental Europe.
* 2009 survey conducted for eHarmony by Harris Interactive.®
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean’s approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of their clients. Ocean Media is the agency of record for Sensa, The Gilt Groupe, Care.com, Lending Tree, Ebates, JustFab, Priceline, Angie’s List, Freecreditscore.com, Overstock.com, and Ancestry.com among others.
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