From the Wires
CASBAA Upfronts Hits Jakarta
Dec. 18, 2012 09:30 PM
Jakarta, Indonesia, Dec 19, 2012 - (ACN Newswire) - CASBAA ended its TV Upfronts tour of Southeast Asia with its final event of the year in Jakarta, Indonesia on December 13, 2012. Held in association with Campaign Asia-Pacific and in-market partner First Media, exclusive screenings by Pay TV networks for over 100 media buyers, agencies and clients promoted the benefits of multichannel TV advertising and presented the best of the upcoming programming from regional networks across the region.
"CASBAA's successful series of TV Upfronts have brought the message of multichannel TV advertising to Asian cities including Singapore, Bangkok, Kuala Lumpur, Hong Kong, Manila and now Jakarta," said Christopher Slaughter, CEO, CASBAA. "With Asia Pacific being the engine room for global growth, it is only fitting our final stop in 2012 is Indonesia, a market with enormous development potential in the region."
During his welcome remarks, Peter F. Gontha, Executive Chairman, First Media, said: "CASBAA's TV Upfronts is a good event for us where we can get experience through interacting with all the players in the industry and engage and connect among media buyers to further drive the business and advertising values in the Pay TV market."
The audience included representatives from Activate, Advantage, Aegis Media, Dentsu, Group M, Kaswall, Maxus, Mediacom, MEC, Mindshare, MPG, OMD, Pratama Communications, Starcom Media Vest Group, and UM along with clients including BCA, Honda, Kalbe Nutritionals, L'Oreal Indonesia, Mayora Indah, Mead Johnson, PermataBank, Bank Danamon Indonesia and Prima Food.
Participants were treated to a showcase of high-value content from BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, History and Sony Pictures Entertainment.
Keynote Speaker, Stephen Liestyo, Consumer Banking Director at Bank International Indonesia noted that "Pay TV delivers highly targeted advertising: the right product delivered to the right segment, providing more relevant viewers for the amount of advertising dollar spent. At the same time award winning shows and sophisticated news broadcasts support an advertiser's image branding."
"This event is very useful for everybody in media industry, especially on the advertiser side, to learn about updates and opportunities that can be developed," added Dini Ubaya Raharjanti, Country Media Manager, L'Oreal Indonesia. "This event should be held regularly at least once a year."
Indonesia's advertising market is by far the largest in South East Asia with gross advertising spend topping US$8bn in 2011 and increasing nearly 26% by the first half of 2012 according to data from Nielsen.
A market with great opportunity for growth, although Indonesia has over 3.7 million Pay TV subscribers, Pay TV penetration remains only 10%.
However, the Indonesian Pay TV industry is well into an exciting new era with increased competition leading to rapid growth of subscribers as it becomes a viable alternative to free-to-air.
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To find out more, please visit www.casbaa.com .
About Campaign Asia-Pacific
Campaign Asia-Pacific is the region's leading marketing, advertising and media industry magazine and online network. Delivering all the latest industry news and publishing benchmark research, analysis, marketing sector and platform reports, Campaign offers the region's decision makers and influencers insights into a fragmented marketing and media environment across multiple markets. To find out more, please visit www.campaignasia.com .
About CASBAA AD
CASBAA AD is the advertising development division of CASBAA, the only authoritative voice for multichannel TV in the Asia Pacific. Supported by the industry's leading stakeholders, CASBAA AD advocates the value of multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.
The CASBAA Ad Regional Roadshow provides media buyers with an optimum window on to the dynamic world of AsiaPac Multichannel TV. To find out more, please visit www.casbaa.com/advertising .
PR & Communications Manager, CASBAA
Adela Chen, Director
Marketing & Communications, CASBAA
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