Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Marketing Pioneer Rich Gorman Sounds Off on Facebook/Foursquare Showdown
Competition Between Foursquare and Facebook Is Heating Up, Drawing the Attention of Marketer Rich Gorman

NEW YORK, NY -- (Marketwire) -- 12/26/12 -- Online marketing guru Rich Gorman points out that, earlier this year, the popular app Foursquare made a major leap forward from its early days as a "check-in" service, incorporating local search functions that effectively make it a key player in local discovery apps -- and a direct competitor with other services based on local shopping and business listings, like Yelp. Now, that competition has grown increasingly heated, as Facebook has entered the fray and Foursquare has continued to expand its services. These recent developments in local search and discovery have drawn the attention of many online marketing experts, including direct response pioneer Gorman. Gorman has issued a new statement to the press, weighing in on recent actions taken by Foursquare and by Facebook.

"What Foursquare seemed to realize, earlier this year, is that simply existing as a 'check-in' app was not enough to ensure its longevity, particularly not when so many other social platforms are making such creative use of geolocal data," opines Gorman, in his press statement. "The company very shrewdly entered into the booming, ever-expanding local search market, and in doing so established itself as a competitive company -- but now that Facebook has begun nipping at its heels, the waters are significantly cloudier."

A recent report from TechCrunch spells out some of the specific innovations that have recently been unveiled by Facebook and by Foursquare. TechCrunch notes that Facebook recently unveiled a new incarnation of its mobile "Nearby" tab, which allows mobile Facebook users to find recommendations for local businesses to visit, ranging from retail shops to restaurants. The "Nearby" feature has been noted by many tech experts for how similar it is to Foursquare's own location-based discovery services.

TechCrunch then reports that, following the rollout of the revamped Nearby tab, Foursquare struck back at Facebook, announcing that its own recommendation service will now make use of data gleaned directly from Facebook. That is, when a user is signed into both Facebook and Foursquare, the recommendations offered by the latter service will be influenced by public activity from the user's Facebook friends. Foursquare has heralded this innovation for its ability to provide "better personalized insights."

According to Gorman, it is coming to look more and more like the two services have a direct rivalry with one another, if not in terms of overall social influence than at least in the field of local discovery. Gorman says that while both services have their strengths, Facebook has one ace in the hole. "While it is impossible to predict exactly how this rivalry will shake out, it is equally impossible to ignore the one thing Facebook has which nobody can take away from it -- namely, name recognition," notes Gorman. "Foursquare faces an uphill battle when it comes to stealing customers away from Facebook, simply because Facebook is so ubiquitous."

There are additional reasons why Gorman says the advantage lies with the Facebook team. "You can come at this from multiple perspectives, but no matter how you look at it, Facebook is the 500-pound gorilla in the room," says Gorman. "Facebook brings a much larger user base than Foursquare itself, which is obviously going to play to Facebook's favor."

Still, Gorman says that there are some factors that allow Foursquare to remain competitive. "What Facebook has banked on, beyond its large user base and its brand recognition, is the fact that people would prefer to get recommendations from their Facebook friends, not from total strangers," he muses. "However, in incorporating Facebook data into its own results, Foursquare is effectively taking that advantage away from Facebook, leveling the playing field just a bit."

Rich Gorman is a long-time pioneer in the field of direct response marketing, and he is currently active on the Web at Quora.

ABOUT:

Rich Gorman is a prolific innovator, a serial entrepreneur, and a major name in the direct response marketing industry. His brand, Direct Response, is one of the foremost entities in the affiliate marketing field; through the Direct Response blog, Gorman gives away millions of dollars in trade secrets and insider expertise, all as a part of his passion for delivering value to other companies and industry professionals.

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Dasher Technologies is committed to being the best technology solution company in the United States by operating with the highest integrity and building lasting relationships with its customers and partners. Since 1982, Dasher Technologies helped public, private and nonprofit org...
SYS-CON Events announced today that Prashanth Chandrasekar GM of Rackspace's DevOps Business Segment joined DevOps Summit Silicon Valley faculty. Chandrasekar's session abstract will be published on Monday. Below please find an exclusive interview with Prashanth Chandrasekar, con...
Achieve continuous delivery of applications by leveraging ElasticBox and Jenkins. In his session at DevOps Summit, Monish Sharma, VP of Customer Success at ElasticBox, will demonstrate how you can achieve the following using ElasticBox and the ElasticBox Jenkins Plugin: Create co...
BlueBox bridge the chasm between development and infrastructure. Hosting providers are taking standardization and automation too far. For many app developers it does nothing but spawn mayhem and more work. They have to figure out how their creations live on a pre-fab infrastructu...
The old monolithic style of building enterprise applications just isn't cutting it any more. It results in applications and teams both that are complex, inefficient, and inflexible, with considerable communication overhead and long change cycles. Microservices architectures, whi...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

GLEN ELLYN, Ill., Aug. 22, 2014 /PRNewswire/ -- This week Inc. magazine announced its annu...