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Swordfish Financial, Inc. Announces Its New Appointments of New Chief Financial Officer and Chief Technical Officer

SOUTHLAKE, TX -- (Marketwire) -- 12/27/12 -- Swordfish Financial, Inc. (OTCQB: SWRF) completes leadership transformation achieving another milestone in the continuing advancement and positioning of the Company. Today it is announced that K. Bryce Toussaint (K. Bryce) has joined the company as Chief Financial Officer and Noel Trevino as Chief Technical Officer.

"For the past week, we have focused on building the foundation for disciplined, profitable growth strategy and business planning," said Clark Ortiz President/CEO. "K. Bryce's 15 years of national and international corporate finance, accounting, and taxation, for both private and public entities, will make him a key asset in the execution of our plan. In addition, his breadth of operations of many global companies will contribute substantially to our goal of achieving functional excellence across the company."

Mr. Noel Trevino, Chief Technical Officer, arrives with over 23 years of leadership experience in the Information Technology Industry to include implementation, and solutions. His past two appointments have been with Deloitte University and TD Industries.

Mr. Ortiz said, "Swordfish is committed to bring together business and technology with both K. Bryce Toussaint and Noel Trevino."

Full bios are available on our website www.SwordfishFinancial.com

Ortiz continued, "We are positioned well with a deep leadership team of industry experts with substantial experience building and operating in a global economy."

About Swordfish Financial, Inc.
Swordfish Financial, Inc. (SFI) is a publicly held diversified financial company designed to acquire undercapitalized assets with high level of profitability. SFI's main product is to acquire and provide funding for organizations in the current digital, entertainment and Smart technology sectors. SFI provides economical and efficient use of capital while providing a valuable opportunity of loans to and/or investment in small and medium sized organizations increasing investor value.

Forward-Looking Statements:
This document contains forward-looking statements and information as that term is defined in the Private Securities Litigation Reform Act of 1995, and, therefore, is subject to certain risks and uncertainties. There can be no assurance that the actual results, business conditions, business developments, losses and contingencies and local and foreign factors will not differ materially from those suggested in the forward-looking statements as a result of various factors, including market conditions, competition, advances in technology and other factors.

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Clark Ortiz
CEO
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817-845-6244

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