From the Wires
Cache Announces Ecommerce Initiative
Company Partners With Usablenet to Deliver Streamlined Mobile Experience
By: Marketwired .
Dec. 27, 2012 02:03 PM
NEW YORK, NY -- (Marketwire) -- 12/27/12 -- Cache, Inc. (NASDAQ: CACH), a specialty chain of women's apparel stores, announced today the launch of its mobile app shopping experience through its partnership with Usablenet, a leading mobile and multichannel platform company. This application was developed in response to increased traffic to Cache's mobile site and allows customers to multi-task while shopping thereby forwarding the Company's objective to engage with its customers in all environments. Through the mobile app, customers can now receive relevant content and promotions from a brand she trusts for leading fashion in a user friendly device. This introduction complements Cache's mobile web store and offers the full range of Cache designs.
In partnership with Xtify, the app delivers push notifications targeted by location, history, and user preference in order to deliver relevant information on new collections and promotions, while simultaneously driving traffic to the nearest location. A double bar- and QR-code scanner is a convenient in-store tool designed to seamlessly connect customers with the warehouse information to locate designs in alternate colors, options, and sizes, and creates an easy ordering process. A streamlined and secure checkout process paired with stored member registration information enables simple ecommerce transactions.
"We are excited to partner with Usablenet given its experience in retail and its strategic perspective on mobile," said Kevin Metz, Vice President of e-commerce at Cache. "We believe their platform supports a positive shopping experience via mobile app, and ensures that the app has a tactile and current feel. Usablenet aligns perfectly with our goals to make our constantly changing collections readily available on mobile and to drive sales by connecting with our customers through relevant push notifications and special deals."
Carin van Vuuren, CMO of Usablenet, commented, "Cache truly kept the needs of their customer and the desired brand experience in mind by expanding the mobile experience with an app. The Cache customer desires to be first with fashion, and responds to a great offer. Together the mobile website and the app complement the store experience and lay the foundation for a true multi-channel experience for customers."
About Cache, Inc.
Cache is a nationwide, mall-based specialty retailer of sophisticated sportswear and social occasion dresses targeting style-conscious women who have a youthful attitude and are self-confident. The Company currently operates 261 stores, primarily situated in central locations in high traffic, upscale malls in 42 states, the Virgin Islands and Puerto Rico.
Certain matters discussed within this press release may constitute forward-looking statements within the meaning of the federal securities laws. Although Cache, Inc. believes the statements are based on reasonable assumptions, there can be no assurance that these expectations will be attained. Actual results and timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors, including, without limitation, industry trends, merchandise and fashion trends, competition, seasonality and changes in general economic conditions and consumer spending patterns, the ability to successfully recruit a new President, reliance on foreign manufacturers, dependence on management, dependence on vendors and distributors, material weakness in our internal controls, as well as other risks outlined from time to time in the filings of Cache, Inc. with the Securities and Exchange Commission.
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosk. Usablenet customers include Marks and Spencer, ShopNBC, Aéropostale, FedEx, The Ritz-Carlton, Dell and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.
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