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Epson Mourns Loss of Barry Wise, Long-Time Retail Industry Expert

Epson America announced today that Barry Wise, a long-time Epson consultant and retail industry leader, passed away on December 28, 2012.

Barry Wise (Photo: Business Wire)

Barry Wise (Photo: Business Wire)

“Barry was a one-of-a kind visionary who made an indelible mark in the retail technology industry,” said Mike Helm, Director of Sales for Epson’s Business Systems Division and long time colleague of Wise. “Barry was passionate and insightful about how technology could make a difference to retailers. He helped bring key Epson products to market over the years and forged partnerships that made a significant impact on our business. Epson has lost a dear friend and a valuable partner,” added Helm.

“Everyone who knew Barry liked him, because he was a terrific person and a dedicated professional. Barry was a true champion of Epson and for all that is good about our business. Barry embodied optimism and collaboration, a spirit he brought to his work every day. Those who had the privilege to work with him know he will be greatly missed,” said Rajeev Mishra, VP Marketing and Sales for Epson America.

As President of Wise Retail Consulting, Wise’s knowledge and expertise were well recognized in the retail technology industry. Wise worked behind the scenes in support of industry standards and initiatives for Epson at NRF and RSPA, and he was an early supporter of the Retail Orphan Initiative (RetailROI). Wise was a founding member of ARTS (the Association for Retail Technology Standards) and served on the advisory council for the NACS (National Association of Convenience Stores) Standards Committee.

Our condolences go out to his family, friends and industry associates.

About Epson America, Inc.

Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. To learn more about Epson America Business Systems Division, please visit:, or connect with us on Facebook (, Twitter ( and YouTube (

Epson is a registered trademark of Seiko Epson Corporation. All other trademarks are the property of their respective owners.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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