Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
TD Bank Says it's Time to Bank Human, Again
A New Campaign Puts Customers and Employees in the Spotlight

PORTLAND, Maine and CHERRY HILL, N.J., Jan. 2, 2013 /PRNewswire/ -- TD Bank, America's Most Convenient Bank®, is kicking off 2013 by introducing a fresh creative marketing platform, Bank Human, Again. Through a fully integrated multimedia campaign, the platform casts customers and employees in the spotlight and brings to life America's Most Convenient Bank's legendary service and unparalleled convenience.  

(Photo: http://photos.prnewswire.com/prnh/20130102/PH35644-a )

(Photo: http://photos.prnewswire.com/prnh/20130102/PH35644-b )

(Logo: http://photos.prnewswire.com/prnh/20081031/NEF005LOGO-a )

"Bank Human is all about people—our customers and employees," says TD Bank, America's Most Convenient Bank's, Chief Marketing Officer Vinoo Vijay. "The new marketing campaign viscerally communicates TD's attributes of unparalleled service and convenience, and our customer-first culture."

Bringing Bank Human to Life in Advertising

Six, 30-second lighthearted television spots show a customer struggling with a pen too tightly chained to the desk, a bank closing as a small business customer tries to make after-work deposits, and consumers "interacting" with robotic automated tellers at faceless financial institutions. The ads then declare it is time to Bank Human, Again, revealing the customer experience offered by TD Bank, America's Most Convenient Bank, from free customer coin counting and the longest banking hours to instant-issue debit cards, and even, free unchained pens.

The campaign will have media touch points across broadcast, print and digital:

  • Television: Television ads will air on prime time programs throughout TD Bank's footprint, including an enhanced presence in New York with a cable buy focused in the five boroughs.
  • Print: Print creative will appear in key publications throughout the bank's footprint in New York, Philadelphia and Boston, providing a more detailed message of what it means to Bank Human.
  • Digital: A robust digital effort will incorporate a variety of executions including rich media, video and dynamic banners. All activity will drive to a custom campaign microsite-www.BankHumanAgain.com.

Customers and Employees Take Center Stage

The new marketing campaign will feature a notable shift from celebrity-driven advertising and marketing to spotlighting customers and employees as the stars. 

Messaging throughout all engagement channels will focus on communicating the humanizing experience offered to TD Bank, America's Most Convenient Bank, customers through storytelling. At TD Bank stores, customer vignettes will be featured on LCD screens showing proud customers sharing why they love TD. The videos will also be found on YouTube and the micro site. Soon in New York City, consumers will find an interactive online map of store locations featuring TD employees offering directions and other information.

Additional campaign elements will be integrated across other platforms such as social media and public relations.

To learn more about TD Bank, America's Most Convenient Bank, stop by a store, visit us at www.tdbank.com, find us on Facebook at www.facebook.com/TDMoneyLoungeUS or on Twitter at www.twitter.com/TDBank_US.

About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing nearly 8 million customers with a full range of retail, small business and commercial banking products and services at nearly 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J., and Portland, Maine. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDMoneyLoungeUS and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank is one of the few banks in the world rated Aaa by Moody's and trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.

SOURCE TD Bank

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can ha...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at D...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product M...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE