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SubtleData™ Selected as POS Integration Platform by appMobi
The SubtleData Platform gives appMobi HTML5 mobile developers easy Point of Sale integration for their mobile apps

AUSTIN, Texas, Jan. 3, 2013 /PRNewswire/ -- SubtleData™ Inc.(, the company that connects mobile applications to Point of Sale (POS) systems, has been selected by appMobi to provide critical point of sale integration to its mobile cross platform app development ecosystem.  By accessing the SubtleData API (, app developers will now be able to easily integrate their mobile apps with many leading point of sale systems. 

"Mobile devices present an amazing opportunity for automating retail and hospitality functions, but building a mobile app that works with just one Point of Sale system is time consuming and expensive for even the most seasoned developer," said Sam Abadir, CTO and Founder of appMobi.  "By combining SubtleData's API with appMobi's HTML5 tools we've made it easy for a developer to create mobile ordering, loyalty, couponless offers, and mobile payment applications that address a wide variety of devices and point of sale systems with a single code base."

With hundreds of Point of Sale companies in the U.S., the process of developing mobile applications that interact with bar, restaurant, hotel, or retail store systems is incredibly complex and time-consuming. SubtleData created a write-once and deploy-to-many platform to make it simple to build this class of application.

"Merchants have been left behind in the mobile revolution because point of sale integration is so difficult," said Bryan Menell, CEO of SubtleData. "Now that we've made it cheap and easy, I expect that appMobi's developer community will create a whole new class of applications." 

About SubtleData

SubtleData is the world's leading Platform for Point of Sale apps. SubtleData designs, develops, and manages Application Programming Interfaces (APIs) that connect mobile devices to the majority of existing Point of Sale systems in a platform-as-a-service environment. This provides application developers with a write-once, deploy-many platform that saves them money, reduces their time to market, simplifies their system integration effort across a wide range of Point of Sale systems, and expands their potential customer base. The company continues to add support for new POS systems and versions within those POS systems.

To develop on the SubtleData platform, simply register for a free developer account at

To find out how SubtleData can help your business, contact or call us at (202) 552-8700.

About appMobi
With over 130,000 active developers creating mobile and desktop apps with its paid and open source tools, appMobi is the market leader supporting mobile app development and deployment using HTML5. appMobi's technology allows mobile app developers to easily deploy and service their apps on multiple platforms, including the open Web. appMobi's cloud services provide cross platform authentication, in-app purchasing, push messaging, social badges and leaderboards, and user analytics to all supported platforms. For more information (

SOURCE SubtleData Inc.

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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