From the Wires
TechTarget Launches SearchDataCenter en Español to Serve IT Professionals in Latin America
By: Business Wire
Jan. 3, 2013 12:15 PM
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchDataCenter en Español™, a new Spanish-language website that serves the needs of Latin American IT buyers by providing high-quality, unbiased advice, best practices, and technical how-to information on core enterprise IT topics.
SearchDataCenter en Español delivers targeted content focused on critical issues and solutions for Latin American IT buyers across key enterprise IT segments, including: business applications and business intelligence; data center hardware and storage; networking; enterprise security; as well as cross-IT trends such as cloud computing, mobility, and big data. It launches with more than 500 original Spanish-language articles, numerous Spanish-language e-books, and a resource library for Spanish-language white papers and webcasts.
“There is relatively little Spanish-language content on the web that focuses on the problems and purchasing research of enterprise IT buyers in Latin America,” said TechTarget CEO Greg Strakosch. “With the majority of existing sites focused heavily on consumer technology content, this new site will fill a need in the market while continuing to bolster TechTarget’s strong international growth strategy,” continued Strakosch.
The site builds on the strength of TechTarget’s existing 400,000 members in the region who generate 3.2 million impressions and 21,000 leads per quarter, and provides technology marketers focused on Latin America more opportunities to reach the IT decision makers that matter most to them.
“Until now, technology providers have had only basic options to reach their target buyers in Latin America,” said Bill Crowley, TechTarget’s Senior Vice President of International. “With this launch, TechTarget will bring its topically-driven approach, a suite of activity-based online products, and leading edge demand generation capabilities to help technology companies drive marketing ROI in Latin America,” continued Crowley.
SearchDataCenter en Español strengthens TechTarget’s already robust portfolio of sites, audiences and products that help global technology companies make faster progress in every major region of the world.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 100 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2013 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and Activity Intelligence and SearchDataCenter en Español are trademarks of TechTarget. All other trademarks are the property of their respective owners.
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