LEEDS, UNITED KINGDOM -- (Marketwire) -- 01/04/13 -- Asda research reveals that a massive 72% of mums feel they have most of the responsibility for running the household and family life.

Whether cooking, cleaning, food shopping or family holidays - mums are actively involved in all aspects of running the home.

The research shows that 51% of mums are in charge of booking holidays compared to a generation ago when 36% were responsible for family holidays.(i)

There are a number of ways to buy a holiday, however; going online to book has become the most common form of purchasing a holiday, as well as the purchasing of additional extras such as travel insurance. New research shows that 54% of travel insurance is now arranged on online.(ii)

Why do you need travel insurance?

Travel insurance is typically designed to protect your finances and covers a range of possibilities such as overseas medical bills, passport theft and cancelled flights.

Figures show that 53% of the country is planning a holiday before the end of the year, yet over half have no travel insurance whatsoever.

Worryingly, 13 million people are without travel insurance despite having a holiday planned in the coming months. Of those who do take out cover, a third of them travel without enough protection.

Kids and grandkids go free with Asda Money travel insurance. You can cover up to seven children without paying a penny more, allowing you to enjoy your holiday without the extra expense.

Notes for editors

(i)Source: Asda Money Mumdex Report

(ii)Source: Think Banking Weekly Insurance Review.

About Asda Travel Insurance

--  Cover from GBP 4(i) 
--  Unlimited medical expenses 
--  20% online discount 
--  Kids and grandkids go free(iii)    
--  Single Trip or Annual Holiday Insurance 
--  A choice of 3 cover levels 
--  Worldwide or European Travel Insurance 

(i)All pricing examples based on travellers being 18-36 at the time of purchase with no medical conditions. Based on an individual Value European 2 day policy bought online. Price includes 20% online discount.

(iii)Terms and conditions apply. Children are covered when they travel with their parents, grandparents or legal guardians only.

Asda Money is a trading name of Asda Financial Services Limited. Asda Financial Services Ltd is an Introducer Appointed Representative of ACE European Group Ltd. This means that Asda Travel Insurance policies are sold, administered and underwritten by ACE European Group Ltd who is Authorised and Regulated by the Financial Services Authority (FSA), reference number FRN 202803. Full details can be found on the FSA's Register by visiting www.fsa.gov.uk/register/home.do or by contacting the FSA on 0845 606 1234.